shuga.globalShuga Global
Formerly: MTV Staying Alive Foundation
- Kind
- Public health specialist
- Parent
- independent charity (originally MTV / Viacom; now Paramount-linked)
- Country
- GB, ZA, NG, KE, CI, IN
- Website
- https://shuga.global
- Clients
- PEPFAR · National Agency for the Control of AIDS (Nigeria) · Unitaid · Global Innovation Fund · Elton John AIDS Foundation · Bill & Melinda Gates Foundation
Campaigns (5)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| MTV Shuga Alone Together lead COVID-19 online series set in Nigeria, South Africa, Kenya and Côte d'Ivoire. Fetched 2026-10-22. | United Nations (backer) | 2020 | Infectious disease | Production |
| Shuga Babi (Côte d'Ivoire) lead First French-language season; second series 2021. Fetched 2026-10-22. | not stated | 2019 | HIV/STI | Production |
| MTV Shuga Down South (seasons 5 and 7, South Africa) lead Premiered 17 March 2017; season 7 in 2019. Funders as named on Wikipedia at the season 5 unveiling. Fetched 2026-10-22. | Unitaid / Global Innovation Fund / Paramount | 2017 | HIV/STI | Production |
| MTV Shuga Naija (season 3, Nigeria) J-PAL: 'The MTV Staying Alive Foundation filmed the third season of Shuga in Nigeria in 2013, which featured eight 22-minute episodes.' Randomised evaluation by Banerjee, La Ferrara & Orozco. Fetched 2026-10-22. | National Agency for the Control of AIDS (Nigeria) | 2013 | HIV/STI | Production |
| Shuga (Kenya, seasons 1-2) lead Commissioned by MTV Networks Africa 'in association with The MTV Staying Alive Foundation, PEPFAR'; produced by The Bomb Shelter; premiered November 2009 on MTV Base; Gold, World Media Festival 2010. Fetched 2026-10-22. | MTV Networks Africa / PEPFAR / Partnership for an HIV-Free Generation | 2009 | HIV/STI | Creative |
Research notes
Rebranded from MTV Staying Alive Foundation to Shuga Global; registered charity in the UK (1140295), US (20-0957052) and South Africa (shuga.global, fetched 2026-10-22). Founding year not on the fetched page. Wikipedia credits the Foundation as production company for season 3 only; seasons 1-2 were MTV Networks Africa commissions 'in association with' the Foundation, so Kenya credit is 'creative' in the looser sense. Entertainment-education producer; 'public-health-specialist' is the closest agency kind (see report gap).
Sources
Record agencies/shuga-global.json, updated 2026-10-22