BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

TBWA\Hunt\Lascaris

Formerly: Hunt Lascaris

Kind
Creative generalist
Parent
Omnicom
Country
ZA
Website
https://www.tbwa.co.za
Clients
National Department of Health (South Africa) · TOPS at SPAR · Heineken Beverages (Savanna)

Campaigns (3)

CampaignClientYearTopicRole
#TryJanuary lead
Cider brand's 'soberish' alternative to Dry January: walking-challenge app, influencers, events in four cities. Entry claims 40,000+ app sign-ups and about 400,000 km walked (agency claim). Alcohol-industry sponsor; moderation framing, not abstinence. Cannes Lions Direct shortlist (search snippet). Credit fetched from source page 2026-10-22.
Savanna (Heineken Beverages South Africa)2025AlcoholCreative
Bottled bad decisions (anti drunk driving) lead
TBWA\Hunt\Lascaris Durban; liquor retailer's festive-season campaign shot like a premium spirits ad, with bottles and labels 'containing' the consequences of drunk driving. Industry-sponsored responsibility campaign. Credit fetched via browser 2026-10-22 (WebFetch 403).
TOPS at SPAR2020Impaired drivingCreative
Khomanani (2007 tender)
Health-e News, 9 May 2007: the department confirmed it awarded the stalled Khomanani AIDS communication tender to Hunt Lascaris (tender meant to cover mid-2006 to mid-2009). The award was for communication support across the campaign; the exact creative/media split is not stated, so 'creative' is approximate. Credit fetched from source page 2026-10-22.
National Department of Health (South Africa)2007HIV/STICreative

Research notes

Omnicom's South African network (Johannesburg, Cape Town, Durban). Not confirmed as loveLife's agency: no source opened in this session names any agency for loveLife's billboards. TBWA East Africa (Nairobi), a sister network office, made the 2013 'Monogamy' outdoor ad for RAHA condoms (adsoftheworld.com/campaigns/monogamy, fetched); not listed here because it is a different office. Credits fetched from source pages 2026-10-22.

Sources

  1. https://health-e.org.za/?p=1317
  2. https://www.campaignlive.com/article/anti-drunk-driving-campaign-uses-beautiful-bottles-push-message/1671219
  3. https://www.adsoftheworld.com/campaigns/tryjanuary

Record agencies/tbwa-hunt-lascaris.json, updated 2026-10-22