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TBWA\Paris

Kind
Creative generalist
Parent
Omnicom
Country
FR
Website
https://tbwa-paris.com
Clients
AIDES

Campaigns (5)

CampaignClientYearTopicRole
#ShareTheLove lead
Twitter activation: an illustration (Rod Hunt) spread by influencers; a fake account 'Henry Ian Vernon' (H.I.V.) then told everyone who shared it they may have met the virus. Gold Lion Design 2018, D&AD Wood Pencil 2019 per the illustrator's page (self-reported). Fetched 2026-10-22.
AIDES2018HIV/STICreative
Make Love (Euro 2016) lead
Print tied to UEFA Euro 2016 in France: nude couples painted in national-flag colours, 'blend together, safe together'. Fetched 2026-10-22.
AIDES2016HIV/STICreative
Révélation lead
World AIDS Day 2016. Four black-and-white photos (Mathieu César): 'People with HIV on treatment have a lot to pass on. But not the virus.' Communicates treatment-as-prevention (U=U) and fights stigma; Facebook censored some visuals. Fetched 2026-10-22.
AIDES2016HIV/STICreative
No condom no sex lead
Print (Peas, Knitting, Pearls, Puzzle) showing the frustration of no sex without a condom. Ads of the World dates it September 2015; an Epica/AdForum page gives October 2014 (snippet only). Fetched 2026-10-22.
AIDES2015HIV/STICreative
Graffiti lead
Animated film directed by Yoann Lemoine (Wanda): a penis doodle on a toilet door chases a female doodle who flees until a girl draws a condom on it. Ads of the World dates it January 2010; ECDs Eric Holden, Rémi Noel. Cannes Lions entry (lovethework) reports 3 million+ YouTube views and an interactive banner version (snippet only). Credits fetched 2026-10-22.
AIDES2010HIV/STICreative

Research notes

AIDES' agency since at least 2003 per a search snippet (not opened). Award-driven condom and anti-stigma work; no outcome evaluation found. Not a full case yet for that reason. All listed credits fetched from source pages 2026-10-22.

Sources

  1. https://www.adsoftheworld.com/campaigns/graffiti-3f0a6df2-0513-4a9d-9bd2-f502838b2d06
  2. https://lareclame.fr/tbwaparis-aides-revelation-164762

Record agencies/tbwa-paris.json, updated 2026-10-22