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The Martin Agency

Kind
Creative generalist
Parent
Omnicom (formerly IPG)
Country
US
Website
https://www.martinagency.com
Clients
Donate Life America

Campaigns (1)

CampaignClientYearTopicRole
'The World's Biggest Asshole' (organ donation) lead
Pro bono film aimed at millennial men (launched August 2016); Donate Life president David Fleming and Martin CCO Joe Alexander told the story at Cannes Lions. Also on the agency's own news page.
source
Donate Life America2016Organ donationCreative

Research notes

Richmond, Virginia agency; part of IPG's MullenLowe network until Omnicom bought IPG, now an Omnicom agency (Wikipedia). Credits checked 2026-10-22 against fetched pages: Donate Life (Chief Marketer, agency news page). Corrected 2026-10-22: year changed from 2015 to 2016 (launch August 2016); the old Richmond BizSense 2015 source did not mention the campaign and was replaced. No other public-health campaign found.

Sources

  1. https://www.chiefmarketer.com/how-the-worlds-biggest-asshole-psa-made-it-to-the-light-of-day/
  2. https://www.martinagency.com/news/news/the-worlds-biggest-a-hole-adweek-features-new-donate-life-campaign
  3. https://en.wikipedia.org/wiki/The_Martin_Agency

Record agencies/the-martin-agency.json, updated 2026-10-22