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Tombras

Formerly: The Tombras Group · Charles Tombras Advertising

Kind
Creative generalist
Parent
independent
Country
US
Website
https://tombras.com
Clients
NHTSA

Campaigns (6)

CampaignClientYearTopicRole
Drive Sober or Get Pulled Over
The Drum Ad of the Day (Dec 2017) for the bilingual holiday spot. iSpot also credits The Tombras Group for the 2020 'Tsunami' Drive Sober spot: https://www.ispot.tv/ad/tlB4/nhtsa-tsunami
National Highway Traffic Safety Administration2017Impaired drivingCreative
Rail-grade crossing safety initiative lead
USAspending: task order 2016-2024, about $17.4M.
National Highway Traffic Safety Administration2016Traffic safetyCreative
National heatstroke prevention media campaign (children in hot cars) lead
USAspending task orders: 2012 hyperthermia communications project, 2014 and 2015 heatstroke prevention campaigns, 2016-2018 heatstroke media campaign (this one, about $5.0M). Campaign tagline not on the record.
National Highway Traffic Safety Administration2014Injury preventionCreative
U Drive. U Text. U Pay.
The April 2014 national buy falls in task 0001 'National and regional media and communications support services' (May 2013-Jun 2014, USD 44.3M); the record does not name the slogan.
NHTSA2014Traffic safetyMedia
Phone in One Hand. Ticket in the Other. (distracted driving enforcement demonstration)
Task orders under DTNH22-08-C-00066: distracted driving HVE project 2010-2011 (USD 159,699) and statewide demonstration 2011-2013 (USD 1.19M).
NHTSA2010Traffic safetyMedia
Click It or Ticket
O'Dwyer's, 5 Feb 2013 (opened via Wayback): NHTSA's media/advertising account covers Click It or Ticket, Drive Sober or Get Pulled Over, Child Passenger Safety Week and distracted driving; 'The Tombras Group, Atlanta, has worked with the federal agency on advertising and PR efforts since 2004.' Tombras then held the 2013-2019 'National and Regional Media and Communications Support Services' task orders (about $31-44M a year): https://www.usaspending.gov/award/CONT_AWD_0001_6940_DTNH2213D00280_6940. The campaign itself predates 2004.
National Highway Traffic Safety Administration2004Traffic safetyCreative

Research notes

Knoxville, TN independent ad agency; included because it is the credited NHTSA traffic-safety agency. Credits checked 2026-10-22 against fetched pages: O'Dwyer's 2013 (Wayback), Tombras news page, iSpot, USAspending award records (API; recipient 'Charles Tombras Advertising, Inc.'). Corrected 2026-10-22: the separate 'Tsunami' entry was folded into Drive Sober or Get Pulled Over (iSpot shows it is a Drive Sober spot); Click It or Ticket topic changed to traffic-safety. Smaller NHTSA task orders also cover a speed social-norming campaign (2013-2018), distracted-driving demonstrations (2010-2013) and youth alcohol access projects.

Sources

  1. https://www.odwyerpr.com/members/archived_stories_2013/february/0205natl-highway-agency-rolls-review.html
  2. https://tombras.com/news/the-drum-names-tombras-drunk-driving-spot-ad-of-the-day

Record agencies/tombras.json, updated 2026-10-22