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Vanguard Communications

Kind
Social marketing
Parent
independent
Country
US
Website
https://vancomm.com
Clients
SAMHSA · AmeriHealth Caritas District of Columbia · Reagan-Udall Foundation for the FDA

Campaigns (6)

CampaignClientYearTopicRole
Medicaid renewal outreach (end of continuous eligibility) lead
Case page (Wayback): plain-language digital ads, articles and a web page to help DC Medicaid enrollees renew coverage in 2023-2024. Coverage retention; no taxonomy topic.
AmeriHealth Caritas District of Columbia2023Creative
First Things First (healthy pregnancy) lead
Vanguard blog (Wayback): ACDC and Vanguard created the campaign's messaging and materials; the brochure won a PRSA-NCC 2020 award.
AmeriHealth Caritas District of Columbia2020Maternal healthCreative
Caring for Every Child's Mental Health Campaign / National Children's Mental Health Awareness Day lead
Case page (opened via Wayback; live site shows a bot challenge): Vanguard supports the Caring for Every Child's Mental Health Campaign and coordinates Awareness Day; 2017 efforts produced 33 million Twitter impressions and 602 million media impressions (self-reported).
SAMHSA2017Mental healthPR
Underage Drinking Prevention Education Initiatives lead
USAspending: SAMHSA 'Underage Drinking Prevention Education Initiatives (UADPEI)' 2014-2017 (about $10.0M) and 2018-2022 (https://www.usaspending.gov/award/CONT_AWD_75S20318F42002_7522_HHSS283201700063I_7522, about $9.2M); followed by 'Substance Use Disorder (SUD) Prevention Engagement Initiatives' 2022-2027. SAMHSA's 'Talk. They Hear You.' runs under its underage drinking prevention work, but no page was found that names Vanguard on that campaign. SAMHSA's STOP Act national media campaign contracts (Talk. They Hear You., per its 2023 annual report) went to Synergy Enterprises (2017-2027); Vanguard's orders are the partner-outreach side.
SAMHSA2014AlcoholStrategy
CMHS anti-stigma campaign and Voice Awards lead
USAspending: task order 2007-2011, about $3.5M.
SAMHSA Center for Mental Health Services2007Mental healthPR
Skin-lightening products research with women of color lead
Case page (Wayback): audience research on perceptions of skin-lightening products (health risk, cultural context, use). Not a campaign.
Reagan-Udall Foundation for the FDAResearch evaluation

Research notes

Washington, DC social marketing firm (USAspending recipient 'Vanguard Communications of Falls Church Inc'). Credits checked 2026-10-22 against fetched pages: four Vanguard pages (via Wayback), USAspending award records (API). Corrected 2026-10-22: 'Healthy DC Plan transition, 2025' renamed to the 2023-24 Medicaid renewal outreach the page describes; Reagan-Udall entry re-labelled as research; SAMHSA entry renamed to the campaign the page names.

Sources

  1. https://vancomm.com/case-studies/amerihealth-caritas-district-of-columbia/

Record agencies/vanguard-communications.json, updated 2026-10-22