VML Health
Formerly: VMLY&R Health · Wunderman Thompson Health · Wunderman Health
- Kind
- Health network
- Parent
- WPP
- Country
- US, GB, BE, AU
- Website
- https://www.vml.com
- Their case studies
- https://www.vml.com/work
- Clients
- NHS Blood and Transplant · MND Association · Foundation Against Cancer (Belgium)
Campaigns (4)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Beat Cancer Off lead Humorous prostate-cancer awareness linking ejaculation frequency with lower risk. VML's own Cannes 2026 page credits "Beat Cancer Off" by VML New York for F Cancer (Gold Health & Wellness Lion, Gold Entertainment Lions for Music, plus Silvers and Bronzes); Spanish trade site Reason Why credits VML Health (https://www.reasonwhy.es/actualidad/cannes-lions-2026-premios-espana-campanas-publicidad). | F Cancer | 2026 | Creative | |
| Foundation Against Cancer centenary campaign (Typhanie) lead VML Belgium. Breast-cancer survivor portraits urging support for cancer research; TV, online video, print. | Foundation Against Cancer (Stichting tegen Kanker), Belgium | 2024 | Creative | |
| Waiting to Live lead VML UK. 233 handmade dolls, one per child on the UK transplant list, placed in hospital and GP waiting rooms plus TV/cinema/OOH; site to register children on the Organ Donor Register. Reported results conflict: WPP cites 5,000+ registrations in three months; Marketing Week cites a 10% uplift in under-18 registrations and 18% drop in opt-outs. NHS reported 9 of 16 featured children transplanted by Dec 2024. Silver Lion 2024. STRONG candidate for a full case (registration data from NHSBT). | NHS Blood and Transplant | 2023 | Organ donation | Creative |
| I Will Always Be Me lead VMLY&R. Storybook that banks the reader's voice for people with motor neurone disease. WPP reports 50% growth in voice banking within three months. Pharma Grand Prix 2022. Patient-support rather than population public health. | Dell Technologies, Intel and the MND Association | 2021 | Creative |
Research notes
WPP merged VMLY&R and Wunderman Thompson into VML in 2024; health units (VMLY&R Health, Wunderman Thompson Health, formed March 2022) became VML Health. Several listed campaigns are credited to VML/VMLY&R offices rather than the Health unit specifically. vml.com blocks scripted fetches (403); work page checked via Wayback (Oct 2026). Credits checked 2026-10-22 against fetched pages: Waiting to Live and I Will Always Be Me (WPP case studies), Foundation Against Cancer (VML Belgium news), Beat Cancer Off (VML Cannes 2026 page via Wayback; Reason Why). Corrected 2026-10-22: Beat Cancer Off source changed from Campaign (403) to VML's own page; caseStudiesUrl changed from a single case to the work index.
Sources
Record agencies/vml-health.json, updated 2026-10-22