BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

Weber Shandwick

Formerly: The Weber Shandwick Collective

Kind
PR and public affairs
Parent
IPG
Country
US
Website
https://webershandwick.com
Clients
Centers for Medicare & Medicaid Services · CDC

Campaigns (5)

CampaignClientYearTopicRole
Real People. Real Plans. lead
PRWeek Healthcare Awards 2025 (opened via Wayback): honorable mention and finalist in Best in Hospital or Healthcare Services.
Centers for Medicare & Medicaid Services2025PR
Wild to Mild (flu vaccination)
Campaign US (Oct 2024) runs campaign imagery with 'Photo credit: Weber Shandwick'. CDC order 'NCIRD communications support' to IPG DXTRA, Inc. (Interpublic), 2020-2026, USD 66.5M. Creative role inferred.
CDC National Center for Immunization and Respiratory Diseases2023VaccinationCreative
Medicare preventive benefits promotion (incl. COVID-19 vaccines) lead
PRovoke, May 2021 (opened via Wayback): CMS hired Weber Shandwick to encourage Medicare beneficiaries to use preventive benefits, including COVID-19 vaccines, after a pitch against Edelman, Ketchum and Porter Novelli.
Centers for Medicare & Medicaid Services2021VaccinationPR
COVID-19 and vaccine safety communications lead
PRovoke 2021 Healthcare Agencies of the Year (opened via Wayback): an expanded CDC assignment during the pandemic, including help with misinformation about vaccine safety.
CDC2020VaccinationPR
HealthCare.gov enrollment lead
SABRE Awards North America 2017 finalists (opened via Wayback): 'Healthcare.gov - Centers for Medicare & Medicaid Services with Weber Shandwick', under the SABRE for Superior Achievement in Measurement & Evaluation (a Diamond SABRE category). Health insurance enrollment; no taxonomy topic.
Centers for Medicare & Medicaid Services2017PR

Research notes

Long-running CMS contractor. Credits checked 2026-10-22 against fetched pages: SABRE 2017 finalists, PRWeek Healthcare Awards 2025, PRovoke 2021 (all via Wayback). Corrected 2026-10-22: the Medicare PR entry now describes the preventive-benefits scope. No federal contract records found under the Weber Shandwick name in USAspending (contracts may sit under another IPG entity). No state health department work found in search.

Sources

  1. https://www.provokemedia.com/events-awards/agencies-of-the-year/2021-agencies-of-the-year/north-america/healthcare-agencies-of-the-year

Record agencies/weber-shandwick.json, updated 2026-10-22