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Wells, Rich, Greene

Formerly: Wells Rich Greene BDDP

Kind
Creative generalist
Parent
BDDP (from 1990; defunct 1998)
Country
US
Website
https://en.wikipedia.org/wiki/Wells_Rich_Greene

Campaigns (1)

CampaignClientYearTopicRole
Drunk Driving Prevention
Illinois Ad Council Historical File (RS 13/2/207): 20 file(s), 1990-1996, catalogued to Wells, Rich, Greene NY. The archived Ad Council page and Forbes credit DDB with the 1990 'Friends Don't Let Friends Drive Drunk' tagline campaign; the conflict is unresolved (see the case and ddb.json).
source
Ad Council / NHTSA, US Department of Transportation1990Impaired drivingCreative

Research notes

New York agency founded 1966 by Mary Wells (Lawrence); sold to BDDP in 1990 (Wells Rich Greene BDDP) and ceased operations in 1998 (Wikipedia, Mary Wells Lawrence). Defunct; website is the Wikipedia article. Historic Ad Council credits from the parsed Illinois finding aid (data/ad-council-historical-file-13-2-207.tsv); Ad Council house series (INAE, magazine/newspaper/poster cooperation ads) are not listed as campaigns. Credits checked 2026-10-22 against the Illinois finding aid.

Sources

  1. https://archon.library.illinois.edu/archives/?p=collections/findingaid&id=3573

Record agencies/wells-rich-greene.json, updated 2026-10-22