Y&R Cape Town
Formerly: Young & Rubicam South Africa
- Kind
- Creative generalist
- Parent
- WPP
- Country
- ZA
- Website
- https://www.vml.com
- Clients
- Western Cape Government
Campaigns (2)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| First Kiss Rear-seatbelt TV spot: an unbelted back-seat passenger kills the couple in front. ECD Graham Lang; director Jason Fialkov (Egg Films per a The Drum search snippet; the fetched page names no production company). The department reported observed rear-seat belt use up 161.5% six weeks after launch (sponsor's own snap counts at four Cape Town intersections; IOL, 14 June 2016). Credit fetched from source page 2026-10-22. | Western Cape Government (Safely Home) | 2016 | Traffic safety | Creative |
| Killer pedals (man / boy) Print pair: a foot on the accelerator above a pedestrian figure (speeding). Ads of the World credits 'Y&R, South Africa' without a city; CCO Graham Lang. Credit fetched from source page 2026-10-22. | Western Cape Government (Safely Home) | 2015 | Traffic safety | Creative |
Research notes
Y&R South Africa's Cape Town office held the Western Cape Government road-safety (Safely Home) account around 2015-2016; FCB Cape Town is credited from 2017. Y&R merged into VMLY&R (2018) and then VML (2024), so the website is the VML group site; no current Cape Town page confirmed. A 2015 'See Our Children' child-pedestrian street-pole poster (bronze Loerie) is attributed to Y&R in a Western Cape Government statement seen only as a search snippet (page 404 on fetch), so it is not listed. Credits fetched from source pages 2026-10-22 unless stated.
Sources
Record agencies/y-and-r-cape-town.json, updated 2026-10-22