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Zulu Alpha Kilo

Kind
Creative generalist
Parent
independent
Country
CA, US
Website
https://zulualphakilo.com
Clients
ParticipACTION · Centre for Addiction and Mental Health (CAMH)

Campaigns (6)

CampaignClientYearTopicRole
Fall in with an Active Crowd
Social-norms correction: 16% thought people close to them met guidelines versus about half actually meeting them. Fetched.
ParticipACTION2024Physical activityCreative
Everything Gets Better When You Get Active
Adult platform ('Poop Better' billboard); Cossette Media on media planning. Fetched.
ParticipACTION2018Physical activityCreative
Mental Health is Health lead
Anti-stigma campaign for Mental Health Week; media by UM. Zulu became CAMH AOR in 2017 (replacing DentsuBos); Camp Jefferson was AOR by 2023. Fetched.
Centre for Addiction and Mental Health (CAMH)2018Mental healthCreative
Build Your Best Day
Web game based on the 24-Hour Movement Guidelines; Zulu strategy and concept, Jam3 production. Fetched.
ParticipACTION2017Physical activityCreative
Make Room for Play
Screen-time versus active play; the 2016 emoji follow-up was done pro bono. Evaluated by Priebe et al. 2019 (J Health Commun, PMID 30712504). Fetched.
ParticipACTION2015Physical activityCreative
ParticipACTION agency of record
Took over from JWT; Tank for French creative, TrojanOne experiential, Cossette media, Hill+Knowlton PR. Fetched.
ParticipACTION2014Physical activityCreative

Research notes

Toronto independent (also credited as Toronto/New York in 2026). Ad Age Small Agency of the Year 2016, partly on ParticipACTION. Which agency made ParticipACTION's 2025 'Let's Make Room to Move' platform was not stated in the article opened. Credits fetched from source pages 2026-10-22 (strategyonline.ca pages opened through the built-in browser).

Sources

  1. https://strategyonline.ca/tag/participaction/
  2. https://strategyonline.ca/2017/05/04/camh-names-zulu-alpha-kilo-agency-of-record/
  3. https://strategyonline.ca/2016/07/21/zulu-alpha-kilo-wins-a-big-title/

Record agencies/zulu-alpha-kilo.json, updated 2026-10-22