72andSunny
- Kind
- Creative generalist
- Parent
- Stagwell
- Country
- US
- Website
- https://www.72andsunny.com
- Clients
- Truth Initiative · Ad Council
Campaigns (5)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Love, Your Mind — 'Game On For Mental Health' Ad Council release, 19 Nov 2025: developed pro bono by three Stagwell agencies, 72andSunny (creative), Assembly Global (media) and HUNTER (earned media). | Ad Council / Huntsman Mental Health Foundation / Arthur M. Blank Family Foundation | 2025 | Mental health | Creative |
| truth '#CATmageddon' Named in AgencySpy's #Squadless story as 72andSunny's February 2016 truth effort. | Truth Initiative | 2016 | Tobacco | Creative |
| truth '#Squadless' AgencySpy, 25 Aug 2016; ran during the MTV VMAs with social influencers. | Truth Initiative | 2016 | Tobacco | Creative |
| truth 'Finish It' / 'Left Swipe Dat' Truth Initiative's 2015 Effie page: 'truth's partners 72andSunny, Ketchum and Assembly share in the honors.' | Truth Initiative | 2015 | Tobacco | Creative |
| truth (creative agency of record) Marketing Dive (26 Feb 2014): Legacy hired 72andSunny as its new creative agency, replacing Arnold, which had worked with the foundation since 2000. | American Legacy Foundation / Truth Initiative | 2014 | Tobacco | Creative |
Research notes
Replaced Arnold as Legacy/Truth Initiative creative agency in 2014. Credits checked 2026-10-22 against fetched pages: all five campaigns (Marketing Dive, truthinitiative.org, Adweek AgencySpy, adcouncil.org). Corrected 2026-10-22: #Squadless year 2017 -> 2016 (Adweek dated 25 Aug 2016); removed truth 'Twinkle Twinkle Little Dick' (2018), because its Clio source URL now returns 404 and no other page crediting 72andSunny was found.
Sources
- https://truthinitiative.org/who-we-are/our-impact/our-awards/gold/2015-effie-award-winner
- https://www.adcouncil.org/learn-with-us/press-releases/game-on-for-mental-health-the-ad-council-star-athletes-encourage-fans-to-care-for-their-minds
- https://www.adweek.com/agencyspy/72andsunny-truth-tell-fellow-kids-that-cigarettes-will-leave-them-squadless/
- https://www.marketingdive.com/news/legacy-foundation-chooses-72andsunny-for-creative/232293/
Record agencies/72andsunny.json, updated 2026-10-22