healthcare.utah.eduLove, Your Mind
“Love, Your Mind”
National mental health campaign launched by the Ad Council in October 2023 with founding support from Huntsman Mental Health Institute. It aims to reframe mental health, reduce stigma and encourage the estimated 70 million Americans who avoid support to prioritize their mental health, with messaging tailored to audience segments.
- Years
- 2023–now
- Country
- United States
- Topic
- Mental health
- Asks people to
- Seek helpStart
- Strategy
- Self efficacySocial normsTestimonial
- Channel
- InfluencerOutdoorSocial (organic)Social (paid)TV
- Audience
- AdultsYoung adultsUS residents 16-65, prioritized by attitudinal segments from Ad Council segmentation research; Black and Hispanic audiences in some executions.
Evidence
Self-reportedUnknown
Ad Council author reports that early measures show substantial reach and 'positive differences in attitudes toward mental health' among those exposed; sponsor-authored, attitudes only.
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- Huntsman Mental Health Institute / Huntsman Mental Health Foundation Academic, partner/sponsor (founding)
Credits (who made it)
- FCB New York / FCB Chicago Creative, 2023 source
- Walton Isaacson Creative source
- 72andSunny Creative, 2025 source
- Assembly Global Media, 2025 source
- HUNTER PR, 2025 source
- BBDO Creative, 2026 source
- Mischief USA Creative, 2026 source
Executions (individual ads)
- PSA featuring Players Coalition / Black athletes 2024 · tv
- Don't leave your mind on read. 2024 · social-paid · meta-ad-library
- Don't leave your mind on read. 2024 · social-paid · meta-ad-library · <100 impressions · spend <$100
Sources
- Chao CW. "Love, Your Mind": The Pioneering Mental Health Initiative From Huntsman Mental Health Institute and the Ad Council. Focus (Am Psychiatr Publ) 2025;23(1):33-39 evaluation · 2025 · DOI 10.1176/appi.focus.20240039 · PMID 39776446
- The Ad Council, Huntsman Mental Health Institute roll out Love, Your Mind effort (Campaign) news · 2023
- New FCB Chicago campaign confronts mental health crisis (Reel Chicago) news
Research notes
Credits checked 2026-10-22 against fetched pages: FCB New York and FCB Chicago (Reel Chicago, 24 Oct 2023: creative assets 'developed pro bono by creative agencies FCB New York and FCB Chicago', directed by Calmatic); Walton Isaacson (Ad Council / Blank Foundation release, 1 May 2025: the Georgia athlete PSAs extend the 'Rituals We Share' series 'developed pro bono by creative agency Walton Isaacson'); 72andSunny, Assembly Global, HUNTER (Ad Council release, 19 Nov 2025, 'Game On For Mental Health': 72andSunny for creative, Assembly Global for media outreach, HUNTER for earned media). Corrected 2026-10-22: Walton Isaacson role changed from multicultural to creative (the release calls it a creative agency); added the 2025 72andSunny/Assembly/HUNTER series. Year the 'Rituals We Share' series began not confirmed. Huntsman MHI is part of University of Utah Health (sponsor type academic). Added 2026-10-22 from fetched pages: BBDO (teen mental health PSAs under Love, Your Mind, March 2026) and Mischief USA (maternal mental health 'The Secret to Motherhood', October 2026; the Ad Council page lists 'Mischief, Sesame Workshop'). Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.
Record cases/love-your-mind.json, updated 2026-10-23· Link to this campaign