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HCF Case Studies Library

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BETC

Formerly: BETC Euro RSCG

Kind
Creative generalist
Parent
Havas
Country
FR
Website
https://www.betc.com
Their case studies
https://lareclame.fr/betcparis/realisations
Clients
Santé publique France · Fondation Falret

Campaigns (2)

CampaignClientYearTopicRole
À côté de la plaque lead
Six street-interview videos (production Wait for it) pair people living with psychiatric disorders with famous people who had the same condition and now have streets named after them (Churchill, Pascal, Rousseau). Anti-stigma. Fetched 2026-10-22.
Fondation Falret2026Mental healthCreative
Mois sans tabac 2025 'Ex-Fumeur'
BETC Corporate. Tenth edition; film frames the month as a rite of passage into the community of ex-smokers ('Extra, Exemplaire, Explosif, Extraordinaire'). National and regional TV from 1 October 2025 plus digital; signposts Tabac info service site, app and the 39 89 line. ECD Olivier Aumard; produced by Sovage, directed by David Bertram. Credits fetched from source page 2026-10-22.
Santé publique France2025TobaccoCreative

Research notes

Paris, Havas network. Only two health campaigns confirmed from La Réclame's BETC listing (114 pages, not fully mined). Credits fetched from source pages 2026-10-22.

Sources

  1. https://lareclame.fr/betcparis/realisations/ex-fumeur

Record agencies/betc.json, updated 2026-10-22