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Mois sans tabac

Also: Moi(s) sans tabac · Tobacco-Free Month

“En novembre, on arrête ensemble.”

Annual French collective quit challenge run by Santé publique France since 2016, modelled on England's Stoptober: smokers sign up in October to stop together for the 30 days of November, with free kits, the Tabac info service site, app and 39 89 line, and local events.

Years
2016–now
Country
France
Topic
Tobacco
Asks people to
Stop
Strategy
Cessation service linkCollective challengeSelf efficacySocial norms
Channel
AppEventsHotlineOutdoorPrintRadioSocial (organic)TVWebsite
Audience
Adults
Daily smokers; 2016 creative also addressed supporters (colleagues, friends, family) with a supporter kit.

Evidence

ObservationalPositive

Guignard et al. (2021), Santé publique France 2017 Health Barometer (random telephone survey, n=6,341 who were daily smokers at the 2016 launch): self-reported exposure to the 2016 campaign was associated with a quit attempt of 24h+ in Q4 2016 (AOR 1.32, 95% CI 1.07-1.63), a quit attempt of 30+ days (AOR 1.95, 1.31-2.91) and abstinence at interview (AOR 2.39, 1.37-4.15), with a dose-response by number of exposure sources. Manual workers and the unemployed recalled it less, but effects looked larger among the unemployed and less educated. Cross-sectional, self-reported exposure; authors say it may have contributed to the fall in French smoking 2016-2019 alongside stronger tobacco policy. Registrations per sponsor/press: about 120,000 recruited for 2016 (La Réclame); AFP reported 200,000+ in 2019, 125,000 in 2020 and just over 110,000 in 2021 (search snippet; verify).

Sponsor (who paid)

  • Santé publique France Foreign government, creator
  • French Ministry of Health Foreign government, funder
  • Assurance Maladie Foreign government, partner

Credits (who made it)

Related campaigns

Sources

  1. Guignard R, Andler R, Richard JB et al. Effectiveness of 'Mois sans tabac 2016': A French social marketing campaign against smoking. Tob Induc Dis 2021;19:60 evaluation · 2021 · DOI 10.18332/tid/139028 · PMID 34305506
  2. La Réclame: Novembre, le nouveau moi(s) sans tabac (DDB Paris, 2016) archive · 2016
  3. La Réclame: Ex-Fumeur, Santé Publique France, BETC (10th edition) archive · 2025

Research notes

Credits fetched from source pages 2026-10-22 (La Réclame, via browser). Agencies for the 2017-2024 editions not established. The 2016 La Réclame page reports 120,004 participants at the end of recruitment; check against Santé publique France's own figure (often quoted as about 180,000 for 2016). 'collective-challenge' is a new strategy id (see report). Ministry and Assurance Maladie roles taken from the 2025 BETC page wording.

Record cases/mois-sans-tabac.json, updated 2026-10-23· Link to this campaign