BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All agencies

Clemenger BBDO Wellington

Kind
Creative generalist
Parent
Omnicom
Country
NZ
Website
https://www.clemengerbbdo.co.nz
Clients
NZ Transport Agency (Waka Kotahi)

Campaigns (4)

CampaignClientYearTopicRole
Dead on their feet (driver fatigue)
Year approximate (the write-up cites 2014 crash data). Credit from a search result; page not opened. Added 2026-10-23 with the sleep cases.
NZ Transport Agency2015Traffic safetyCreative
Mistakes
M+AD (2 September 2016) credits Clemenger BBDO Wellington; launched 2014; bought by transport authorities in France, New South Wales and South Australia and re-filmed elsewhere. Unverified claim that NZ mean speeds fell to record lows in the following 12 months. Credit fetched from source page 2026-10-22 (via browser).
NZ Transport Agency2014Traffic safetyCreative
Drug driving: 'Shopkeepers' and 'Blazed' lead
Snippet only (page 404 on fetch): Campaign Brief headline 'NZTA targets Drug Driving with controversial new campaign via Clemenger BBDO, Wellington'; 'Blazed' (2013, directed by Taika Waititi) shows three Māori boys waiting for a stoned dad to drive them home. Drugs and driving.
NZ Transport Agency2013Impaired drivingCreative
Legend ('Ghost Chips')
Ngā Taonga archive record credits Clemenger BBDO (production The Sweet Shop, director Steve Ayson). Wikipedia (https://en.wikipedia.org/wiki/Ghost_Chips) gives the same credits and release 23 October 2011. Neither fetched page names the office; Wellington is from search snippets (ECD Philip Andrew, Clemenger BBDO Wellington's 2012 year review citing the Ghost Chips D&AD Yellow Pencil).
NZ Transport Agency2011Impaired drivingCreative

Research notes

NZTA's long-running road-safety agency in the 2010s (drink driving, drug driving, speed). Wellington office named for Mistakes on a fetched page; for Ghost Chips and drug driving the office is from search snippets. StopPress (main NZ trade source) blocked both WebFetch and the browser. Website not fetched.

Sources

  1. https://www.ngataonga.org.nz/search-use-collection/search/F283365/
  2. https://en.wikipedia.org/wiki/Ghost_Chips
  3. https://www.mad-daily.com/clemengers-road-safety-tvc-gets-international-honours-and-imitators/

Record agencies/clemenger-bbdo-wellington.json, updated 2026-10-23