Mistakes
NZ Transport Agency speed ad in which time freezes just before a crash at a rural intersection and the two drivers talk, one admitting his mistake and the other that he was going too fast to stop. It asks experienced drivers to slow down to allow for other people's mistakes, and was licensed and remade abroad.
- Years
- 2014
- Country
- New Zealand
- Topic
- Traffic safety
- Asks people to
- Stop
- Strategy
- Fear appeal
- Channel
- Social (organic)TV
- Audience
- AdultsMenExperienced drivers who think they speed safely.
Evidence
Self-reportedUnknown
Agency-side claim (M+AD says it cannot guarantee it) that in the 12 months after launch, with no change in enforcement, New Zealand mean speeds fell to the lowest on record. Over 14 million views claimed in Cannes case material (snippet). Won Effies and was licensed by transport authorities in France, New South Wales and South Australia. No independent evaluation found.
Sponsor (who paid)
- NZ Transport Agency (Waka Kotahi) Foreign government, funder
Credits (who made it)
- Clemenger BBDO Wellington Creative, 2014 source
Related campaigns
Sources
Research notes
Credit fetched from M+AD page 2026-10-22 (browser). Launch January 2014 (snippet). No verbatim tagline recorded; check the end card. WARC page listed but not opened. endYear 2014 assumes a single flight; later re-runs not checked. A good candidate to check against NZTA mean-speed survey data. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/nzta-mistakes.json, updated 2026-10-23· Link to this campaign