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FCB (Foote, Cone & Belding)

Formerly: Draftfcb · Foote, Cone & Belding

Kind
Creative generalist
Parent
Omnicom (folded into BBDO, Dec 2025; IPG until Nov 2025)
Country
US
Website
https://www.fcb.com
Clients
ONDCP · FDA · Ad Council

Campaigns (4)

CampaignClientYearTopicRole
Love, Your Mind — Adobe Express partner playbook
Adobe blog, 22 Aug 2024: Ad Council 'partnered with FCB Chicago and FCB New York' on PSAs and a customizable partner playbook.
source
Ad Council2024Mental healthCreative
Love, Your Mind (launch)
University of Utah Health release, Oct 2023: creative 'developed pro bono by creative agencies FCB New York and FCB Chicago and directed by ... Calmatic'.
source
Ad Council / Huntsman Mental Health Institute2023Mental healthCreative
The Real Cost
LBB, 23 Jan 2023 (read via Wayback; live page 403): FCB NY says 'we launched the The Real Cost (TRC) brand nine years ago' and has partnered with FDA 'for over a decade'.
source
FDA Center for Tobacco Products2014TobaccoCreative
Above the Influence
ONDCP release, 24 May 2012: 'advertising agency Draftfcb created the "Above the Influence" brand in 2005'; 2012 Silver Effie, Sustained Success.
source
White House ONDCP / Partnership at Drugfree.org2005DrugsCreative

Research notes

Covers FCB New York and FCB Chicago. FCB Health is a separate file. Omnicom closed its purchase of IPG in late Nov 2025 and is retiring the FCB brand: Adweek (1 Dec 2025) reports 'FCB will roll under BBDO'; fcb.com did not respond on 2026-10-22. Credits checked 2026-10-22 against fetched pages: Above the Influence (ONDCP archive), The Real Cost (LBB via Wayback), Love, Your Mind (U of Utah Health; Adobe blog). Corrected 2026-10-22: added The Real Cost (FDA, 2014-), which was missing; linked Love, Your Mind entries to the love-your-mind case; parent IPG -> Omnicom.

Sources

  1. https://blog.adobe.com/en/publish/2024/08/22/ad-council-creative-agency-fcb-work-together-spread-mental-health-awareness-adobe-express
  2. https://healthcare.utah.edu/press-releases/2023/10/new-unprecedented-communications-effort-confronts-national-mental-health
  3. https://lbbonline.com/news/how-fcb-showed-teens-the-real-cost-of-smoking
  4. https://obamawhitehouse.archives.gov/ondcp/news-releases-remarks/wh-office-of-national-drug-control-policy-above-the-influence-campaign-success-in-effie-award
  5. https://www.adweek.com/?p=1920901

Record agencies/fcb.json, updated 2026-10-22