Agencygmmb.comGMMB
- Kind
- Public health specialist
- Parent
- Omnicom
- Country
- US
- Website
- https://www.gmmb.com
- Their case studies
- https://gmmb.com/case-studies
- Clients
- Washington State Department of Health · Washington State Health Care Authority · American Cancer Society Cancer Action Network · PATH · DADSS Program · Johnson & Johnson / Safe Kids
Campaigns (8)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Rethinking College Drinking lead Case page: statewide effort from 2017 to prevent underage drinking among college students aged 18-20. | Washington State Health Care Authority | 2017 | Alcohol | Creative |
| You Can (youth marijuana prevention) and substance use prevention lead Case page: GMMB has partnered with WA DOH since 2003 on tobacco, vaping and marijuana prevention; the You Can youth marijuana effort followed legalization in 2014. Reports 61% of youth less likely to use marijuana after seeing the ads (self-reported survey). | Washington State Department of Health | 2014 | Cannabis | Creative |
| Tobacco, vaping and e-cigarette prevention Case page: 'Since 2003, GMMB has partnered with the Washington State Department of Health (DOH) on substance use/misuse prevention campaigns for tobacco, vaping and e-cigarettes, and marijuana.' | Washington State Department of Health | 2003 | Tobacco | Creative |
| Air Bag & Seat Belt Safety Campaign (crackdowns later branded Click It or Ticket) GMMB tribute page: from 1997 the campaign moved children to the back seat; from the late 1990s it organized 13,000+ law enforcement agencies in seat belt crackdowns 'that eventually took the name Click It or Ticket' (GMMB work 1996-2007); belt use rose from 65% to over 90% (not attributable to the campaign alone). | Air Bag & Seat Belt Safety Campaign (industry, government and safety advocates) | 1996 | Traffic safety | Strategy |
| National SAFE KIDS Campaign lead Same page: David Mitchell led development of the National SAFE KIDS Campaign in 1987 to reduce unintentional child injuries; GMMB led it for a decade. | Johnson & Johnson and Children's National Medical Center | 1987 | Injury prevention | Strategy |
| Medicaid Covers US lead Six-state Medicaid expansion advocacy for cancer patients; topic none fits (support-policy). | American Cancer Society Cancer Action Network | Creative | ||
| Driver Alcohol Detection System for Safety awareness lead Case page: DADSS, a partnership between the US government and automakers, hired GMMB to build consumer awareness and acceptance of in-vehicle alcohol detection. | DADSS Program (NHTSA / Automotive Coalition for Traffic Safety) | Impaired driving | Strategy | |
| Japanese encephalitis vaccine communications lead Case page: assets summarizing 15 years of PATH's JE vaccine work. Not a behavior-change campaign. | PATH | Vaccination | Digital |
Research notes
Washington, DC; Omnicom-owned public-affairs/cause agency with a government services unit. Credits checked 2026-10-22 against fetched pages: six GMMB case pages and the David Mitchell tribute. Corrected 2026-10-22: Air Bag & Seat Belt client was given as National Safety Council, which the page does not say; WA marijuana topic set to cannabis. Federal contracts in USAspending under GMMB Inc. are mostly CFPB, CNCS and TSA (non-health).
Sources
Record agencies/gmmb.json, updated 2026-10-22