Washington State Tobacco Prevention and Control Program
Washington State Department of Health comprehensive tobacco program (US-WA) funded from 2000 with settlement and tax money, combining media campaigns, a quitline and community work alongside the 2005 smoke-free public places law and price increases.
- Years
- 2000–now
- Country
- United States
- Topic
- Tobacco
- Asks people to
- Never startStop
- Strategy
- Cessation service linkPolicy paired
- Channel
- RadioSocial (paid)TV
- Audience
- AdultsGeneral publicYouth
Evidence
ObservationalPositive
Regression of state vs national trends 2000-2009 associated the program with prevention of nearly 36,000 hospitalizations worth about $1.5 billion, a return of more than $5 per $1 spent; of the three interventions (program, smoke-free law, price), the program had the most consistent effect (Dilley 2012). Media effects are not separated.
Sponsor (who paid)
- Washington State Department of Health, Tobacco Prevention and Control Program State local government, funder and creator
Credits (who made it)
Executions (individual ads)
- Vaping can change the way your brain develops. Get free help... 2020 · social-paid · meta-ad-library
Related campaigns
Sources
- Dilley JA et al. Program, policy, and price interventions for tobacco control: quantifying the return on investment of a state tobacco control program. Am J Public Health 2012;102(2):e22-8 evaluation · 2011 · DOI 10.2105/AJPH.2011.300506 · PMID 22390458
Research notes
US-WA. Statewide media funding was largely eliminated after 2011 budget cuts (verify). Campaign names and program URL not verified. Ad library search: "Washington State Department of Health", "WA DOH". Credits checked 2026-10-22 against fetched pages: GMMB (case page: 'Since 2003, GMMB has partnered with the Washington State Department of Health (DOH) on substance use/misuse prevention campaigns for tobacco, vaping and e-cigarettes, and marijuana').
Record cases/wa-tobacco-prevention-control-program.json, updated 2026-10-22· Link to this campaign