Agencyleoburnett.com.br

Leo Burnett Tailor Made

Kind: Creative generalist
Parent: Publicis Groupe
Country: BR
Website: https://www.leoburnett.com.br
Clients: Associação Brasileira de Transplante de Órgãos (ABTO) · Hemoba / Secretaria da Saúde da Bahia · Esporte Clube Vitória

Campaigns (3)

Campaign	Client	Year	Topic	Role
Donation Badges lead Lions Health 2015 Lion in PR (São Paulo office). Mechanics not described on the source page. Credit fetched from source page 2026-10-22. source	Associação Brasileira de Transplante de Órgãos (ABTO)	2015	Organ donation	Creative
Bentley Burial lead São Paulo. Count Chiquinho Scarpa announced he would bury his Bentley, then revealed at the press event that people bury something more valuable, their organs; ran for National Organ Donation Week, September 2013. Agency claims organ donations up 31.5% in a month and US$22m earned media (directnewideas.com). Some award databases date it 2014; Meio & Mensagem dates the stunt 20 September 2013. Credit fetched from source page 2026-10-22. source	Associação Brasileira de Transplante de Órgãos (ABTO)	2013	Organ donation	Creative
My Blood Is Red and Black (Meu Sangue É Rubro-Negro) Vitória's shirts lost their red stripes, returned one by one as fans donated blood. Agency claims donations up 46% against a 25% target. El Ojo Titanium Grand Prix 2012; Cannes 2013 Gold (Direct) and Silvers. Credit fetched from source page 2026-10-22. source	Hemoba / Secretaria da Saúde do Estado da Bahia, with Esporte Clube Vitória	2012	Blood donation	Creative

Research notes

Publicis-owned São Paulo agency (ECD Marcelo Reis, CD Guilherme Jahara) known for football-fan and stunt-based donation campaigns. A 2021 Cannes bronze for ABTO is mentioned in search snippets only (not added). Website is the Leo Brasil domain (responded 2026-10-22); the office has since been folded into the Leo brand. Credits fetched from source pages 2026-10-22.

Sources

Record agencies/leo-burnett-tailor-made.json, updated 2026-10-22