My Blood Is Red and Black
Also: Meu Sangue É Rubro-Negro
Bahia's state blood bank removed the red stripes from Esporte Clube Vitória's red-and-black centenary shirts and restored them stripe by stripe as fans donated blood during the low-stock June-July period; it took ten matches to bring the shirts back.
- Years
- 2012
- Country
- Brazil
- Topic
- Blood donation
- Asks people to
- Start
- Strategy
- Brand symbolTrusted messenger
- Channel
- EventsPrintSocial (organic)TV
- Audience
- AdultsMenEsporte Clube Vitória supporters, Salvador, Bahia
Evidence
Self-reportedUnknown
Agency case claims blood donations up 46% against a 25% target over the campaign; agency also claims US$15,000 spend and US$8m earned media. No Hemoba donation series or independent analysis found. El Ojo de Iberoamérica Titanium Grand Prix 2012; Cannes 2013 Gold and Silvers.
Sponsor (who paid)
- Fundação Hemoba / Secretaria da Saúde do Estado da Bahia Foreign government, funder
Credits (who made it)
- Leo Burnett Tailor Made Creative, 2012 source
Related campaigns
- Immortal Fans 2013
Sources
Research notes
Credit fetched from Ads of the World and directnewideas.com 2026-10-22. Directory dates the campaign June 2012 and names the client as Secretaria da Saúde da Bahia with Hemoba; Ads of the World dates it June 2013 (likely upload/award date). Esporte Clube Vitória was a partner; not listed as sponsor. Results are agency claims only.
Record cases/my-blood-is-red-and-black.json, updated 2026-10-22· Link to this campaign