Madwell
- Kind
- Creative generalist
- Parent
- independent
- Country
- US
- Website
- https://www.madwell.com
- Clients
- Ad Council · NHTSA · AMA · CDC
Campaigns (3)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Play Defense Against Flu Pro bono; comedy about antibodies acting as a team after a flu shot; drives to GetMyFluShot.org. | Ad Council / AMA / CDC / CDC Foundation | 2024 | Vaccination | Creative |
| Drug-impaired driving: 'If you feel different, you drive different' January 2022; aimed at young male marijuana users; spots include 'I'm in an Ad' (LBB, read via Wayback because LBB blocks fetches). | Ad Council / NHTSA | 2022 | Impaired driving | Creative |
| We Are the Countervirus (COVID-19 digital out-of-home) lead March 2020; social-distancing and thank-you messages run on donated DOOH screens in the US and UK. Ads of the World lists Madwell as both brand and agency (self-initiated). | Digital Place-based Advertising Association (DPAA) | 2020 | Infectious disease | Creative |
Research notes
Brooklyn agency (also Denver). Credits checked 2026-10-22 against fetched pages: Play Defense Against Flu (Ad Council release), drug-impaired driving (LBB via Wayback), We Are the Countervirus (Ads of the World). Corrected 2026-10-22: added the 2022 drug-impaired driving and 2020 COVID work.
Sources
- https://www.adsoftheworld.com/campaigns/we-are-the-countervirus
- https://web.archive.org/web/20250812192201/https://lbbonline.com/news/madwell-the-ad-council-and-nhtsa-tackle-the-topic-of-drug-impaired-driving
- https://www.adcouncil.org/news-insights/press-releases/ad-council-ama-and-cdc-urge-americans-to-play-defense-against-flu-with-new-vaccination-campaign
- https://www.adsoftheworld.com/campaigns/play-defense-against-flu
Record agencies/madwell.json, updated 2026-10-22