Flu Vaccination (No One Has Time for Flu / Get My Flu Shot / Play Defense Against Flu)

cdc.gov

Also: No One Has Time for Flu · #FluFOMO · Get My Flu Shot · Play Defense Against Flu

Annual seasonal flu vaccination campaign from the Ad Council, American Medical Association, CDC and CDC Foundation, launched October 6, 2020 amid COVID-19 with an emphasis on Black and Hispanic communities, and refreshed each season, directing people to GetMyFluShot.org.

Years: 2020–now
Country: United States
Topic: Infectious disease Vaccination
Asks people to: Start
Strategy: Humor Simple instruction
Channel: Outdoor Print Radio Social (paid)TV
Audience: Adults General public
Adults, with emphasis on Black and Latinx/Hispanic communities.

Evidence

NoneUnknown

Sponsor (who paid)

Ad Council Ad Council (pro bono), campaign producer
American Medical Association (AMA) NGO, partner/sponsor
Centers for Disease Control and Prevention (CDC) Federal government, partner/sponsor
CDC Foundation Foundation, partner/sponsor

Credits (who made it)

fluent360 Creative, 2020 source
Madwell Creative, 2024 source

Executions (individual ads)

No One Has Time for Flu 2020 · tv
#FluFOMO 2021 · social-paid
Play Defense Against Flu 2024 · tv

Related campaigns

Sources

CDC and AMA team up with the Ad Council to urge flu vaccination amid COVID-19 pandemic (Ad Council) sponsor · 2020
Ad Council 2020-2021 No Time for Flu Campaign (CDC) sponsor
Ad Council, AMA, and CDC urge Americans to 'Play Defense Against Flu' (Ad Council) sponsor · 2024

Research notes

Credits checked 2026-10-22 against fetched pages: fluent360 (Ad Council release, 2020: 'No One Has Time for Flu' 'created pro bono by advertising agency fluent360'; the campaign page also lists Fluent360 and Ad Council Creative Studio), Madwell (Ads of the World, 'Play Defense Against Flu', 'developed pro-bono by Madwell'). Corrected 2026-10-22: fluent360 years narrowed from 2020-2022 to 2020; no fetched page dates later fluent360 work. Status for 2025-26 season not confirmed given changes at CDC. Unverified (no page found that credits the agency): the 2022 'Get My Flu Shot' wave. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.

Record cases/ad-council-flu-vaccination.json, updated 2026-10-23· Link to this campaign