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Ogilvy Public Relations (Ogilvy Washington)

Formerly: Ogilvy Public Relations Worldwide · Ogilvy Government Relations

Kind
PR and public affairs
Parent
WPP
Country
US
Website
https://www.ogilvy.com
Clients
NHLBI · CDC · CMS · NINDS · AHRQ

Campaigns (7)

CampaignClientYearTopicRole
Under the Paper Gown (Inside Knowledge web series)
PRWeek (opened via Wayback): 'Developed by Ogilvy PR in Washington, DC'; Ogilvy has worked on CDC gynecologic cancer campaigns since their 2008 launch. Article dated 13 Sept 2021.
CDC Division of Cancer Prevention and Control2021Cancer screeningCreative
The Crisis Next Door (opioid overdose) lead
USAspending: CDC task order 'Crisis Next Door', 2018-2021, about $8.0M.
CDC2018OpioidsPR
Dating Matters / i2i (teen dating violence prevention) lead
PRWeek (opened via Wayback): CDC retained Ogilvy PR for Dating Matters, implementing 'i2i - What R U looking for?' for ages 11-14; contract over $1.3M. Violence prevention; no taxonomy topic.
CDC Division of Violence Prevention2012PR
Inside Knowledge: Get the Facts About Gynecologic Cancer
PRWeek, Aug 2012 (opened via Wayback): the Inside Knowledge campaign 'is managed by Ogilvy PR'; PRR was hired to evaluate part of it. SABRE 2019 finalist 'CDC's Inside Knowledge: About Gynecologic Cancer Campaign - CDC with Ogilvy' (https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-north-america/2019-sabre-awards-north-america/2019-finalists, via Wayback). Contract 2016-2021: https://www.usaspending.gov/award/CONT_AWD_HHSD2002016F90487_7523_HHSD2002015M88160B_7523.
CDC Division of Cancer Prevention and Control2012Cancer screeningPR
Family caregiver awareness campaign lead
PRWeek, 2 May 2008 (opened via Wayback): CMS awarded a $1.4 million contract to Ogilvy PR to promote information and services for adults caring for elderly relatives.
Centers for Medicare & Medicaid Services2008CaregivingPR
The Heart Truth / Red Dress
Washington Times, Dec 2004 (opened via Wayback): 'Ogilvy won the original three-year, $2.3 million contract in September 2001'; Ogilvy Public Relations Worldwide runs the Red Dress celebrity fashion show. NIH awarded a new Heart Truth contract in 2008: https://www.usaspending.gov/award/CONT_AWD_HHSN268200800208U_7529_GS23F0060M_4730. Role changed from creative to pr to match the case file and sources.
National Heart, Lung, and Blood Institute2001CardiovascularPR
Screen for Life: National Colorectal Cancer Action Campaign
PR News PSA award: 'Since 1999, Ogilvy Public Relations Worldwide has worked with the CDC's Division of Cancer Prevention and Control on the Screen for Life' campaign; Ogilvy produced and distributed TV and radio PSAs (Katie Couric, Diane Keaton, Morgan Freeman, 2005-06). Ogilvy Washington staff co-authored a 2013 Screen for Life NPHIC abstract: https://cdc.confex.com/cdc/nphic13/webprogram/Paper33420.html. CDC cancer campaign contract 2008-2014: https://www.usaspending.gov/award/CONT_AWD_HHSD2002007200140005_7523_HHSD200200720014I_7523.
CDC Division of Cancer Prevention and Control1999Cancer screeningPR

Research notes

Washington office of Ogilvy's PR arm. Credits checked 2026-10-22 against fetched pages: Washington Times 2004, PR News, PRWeek (four articles, via Wayback), SABRE 2019 finalists (Wayback), CDC NPHIC abstract, USAspending award records (API). Corrected 2026-10-22: the Heart Truth source (holmesreport.com) and the Screen for Life source (provokemedia 'CDC taps Ogilvy for cancer screening program') are dead with no archive copy and were replaced; the old note linked the PRR evaluation to Screen for Life, but PRWeek says PRR evaluated Inside Knowledge. The Inside Knowledge entry was a separately inferred SABRE item; now sourced to PRWeek. Ogilvy & Mather (advertising, not this unit) was a prime contractor on the ONDCP National Youth Anti-Drug Media Campaign per GAO-05-175. Other Ogilvy PR federal contracts (NINDS education and outreach 2005-2018, AHRQ Recovery Act publicity 2010-2014) are in USAspending but not listed as campaigns.

Sources

  1. https://www.washingtontimes.com/news/2004/dec/19/20041219-095249-1323r/
  2. https://www.prnewsonline.com/public-service-announcement-2/
  3. https://www.prweek.com/article/1278440/cdc-hires-prr-evaluate-ogilvy-cancer-campaign

Record agencies/ogilvy-public-relations.json, updated 2026-10-22