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en.wikipedia.org

Inside Knowledge: Get the Facts About Gynecologic Cancer

Also: Inside Knowledge

CDC campaign created under Johanna's Law (2007) and launched in 2009 to raise awareness of the five main gynecologic cancers (cervical, ovarian, uterine, vaginal, vulvar), their warning signs and risk factors, and to encourage women to see a clinician when something is wrong.

Years
2009–now
Country
United States
Topic
Cancer screening
Asks people to
RecognizeSeek helpTalk to someone
Strategy
Testimonial
Channel
Clinical settingOutdoorPrintSearchTV
Audience
AdultsClinicians
Women, especially 40-65, and their health care providers; English and Spanish.

Evidence

Quasi-experimentalMixed

Federal evaluation added paid media in two cities vs comparison: per Battelle, 25% of women in intervention cities recalled ads and knowledge of warning signs rose, but intentions to seek care (already high) did not increase. Sponsored search ads raised visits to linked CDC pages 26-fold, and 65-fold with TV support (Cooper 2014). Pre/post sessions by cancer-control grantees raised knowledge (Puckett 2018; Townsend 2018; Novinson 2019).

Sponsor (who paid)

Credits (who made it)

Sources

  1. Cooper CP et al. Directing the public to evidence-based online content. JAMIA 2015;22(e1):e39-41 evaluation · 2014 · DOI 10.1136/amiajnl-2014-002701 · PMID 25053580
  2. Puckett MC et al. Ovarian Cancer Knowledge in Women and Providers Following Education with Inside Knowledge Campaign Materials. J Cancer Educ 2018;33(6):1285-1293 evaluation · 2018 · DOI 10.1007/s13187-017-1245-0 · PMID 28646458
  3. Townsend JS et al. Improving Knowledge and Awareness of HPV-Associated Gynecologic Cancers. J Womens Health 2018;27(8):955-964 evaluation · 2018 · DOI 10.1089/jwh.2018.7289 · PMID 30129896
  4. Novinson D et al. Increasing Awareness of Uterine Cancer Risks and Symptoms by Using Campaign Materials from Inside Knowledge. J Cancer Educ 2019;34(6):1190-1197 evaluation · 2019 · DOI 10.1007/s13187-018-1427-4 · PMID 30229402
  5. Evaluating the Impact of a Gynecological Cancer Campaign (Battelle case study) evaluation
  6. Federal Register notice on Inside Knowledge evaluation design (26 Feb 2014) reference · 2014
  7. About the Inside Knowledge Campaign (CDC) sponsor
  8. Johanna's Law (Wikipedia) history
  9. Puckett M et al. Using Inside Knowledge Campaign Materials to Improve Gynecologic Cancer Knowledge in Underserved Women. J Womens Health (Larchmt) 2019 evaluation · 2019 · DOI 10.1089/jwh.2019.7968 · PMID 31373858

Research notes

Credits checked 2026-10-22 against fetched pages: Ogilvy Washington (PubMed record of 'Directing the public to evidence-based online content', JAMIA 2015, author affiliation Ogilvy Washington), Ogilvy (2019 SABRE Awards North America finalists, 'CDC's Inside Knowledge: About Gynecologic Cancer Campaign - CDC with Ogilvy', read via the Wayback Machine). Unverified (no page found that credits the agency): Battelle; battelle.org blocks fetching and the Wayback copy is missing. Corrected 2026-10-22: Ogilvy Washington source moved from the DOI link to PubMed. Taxonomy gap: this is symptom/risk awareness for cancer, not screening; 'cancer-screening' used as nearest value. Launch year 2009 per Wikipedia and 2009 focus-group timing; confirm. Battelle findings are a contractor case study, not peer reviewed. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Further credits checked 2026-10-22 against fetched pages: PRR (PRWeek, read via Wayback: 'CDC has hired PRR Incorporated to evaluate part of the agency's "Inside Knowledge" ... campaign, which is managed by Ogilvy PR'). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Puckett 2019; evidence level and outcome unchanged. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/cdc-inside-knowledge.json, updated 2026-10-23· Link to this campaign