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Pereira O'Dell

Kind
Creative generalist
Parent
Serviceplan Group (independent; formerly MDC Partners)
Country
US
Website
https://pereiraodell.com
Clients
Ad Council · COVID Collaborative · NHTSA

Campaigns (3)

CampaignClientYearTopicRole
End Family Fire: first-time gun owners PSA
Adweek AgencySpy, 23 Aug 2024: 'a new PSA developed by Pereira O'Dell'. Replaces the earlier Brady 2019 source, which named a person called Pereira, not the agency.
source
Ad Council / Brady2024Firearm safetyCreative
It's Up To You (COVID-19 vaccine education)
Pro bono creative platform, made open source. Ad Council launch release (via dentsu) credits Pereira O'Dell for the platform. Clio Health entry: https://clios.com/health/winner/integrated-campaign-health-wellness/ad-council-covid-19-awareness-ab-inbev/it-s-up-to-you-96814
source
Ad Council / COVID Collaborative2021VaccinationCreative
Stop the Texts. Stop the Wrecks. (texting and driving)
Pro bono English and Spanish TV PSAs, 2015 ('Todd'); follow-up 'Text and Whatever' in 2018 (https://pereiraodell.com/campaign/text-and-whatever; Ads of the World lists it October 2018). Agency page cites >$192M then ~$225M donated media (self-reported). The Concept Farm made the 2011 phase.
source
Ad Council / NHTSA2015Traffic safetyCreative

Research notes

San Francisco agency; Serviceplan bought it in 2020 (Wikipedia). Credits checked 2026-10-22 against fetched pages: It's Up To You (agency page, dentsu-hosted Ad Council release), Stop the Texts (agency pages, Ads of the World). Corrected 2026-10-22: the separate 2018 'Texting & Driving Prevention' entry merged into Stop the Texts (same campaign); topic changed to traffic-safety; parent updated to Serviceplan. Unverified (no page found that credits the agency): End Family Fire 2024 (credited in that case file; the cited Brady release names Steven Wolfe Pereira of the Gun Safety Alliance, not the agency) and an August 2024 gun-storage PSA seen only as an LBB headline.

Sources

  1. https://pereiraodell.com/campaign/its-up-to-you
  2. https://clios.com/health/winner/integrated-campaign-health-wellness/ad-council-covid-19-awareness-ab-inbev/it-s-up-to-you-96814
  3. https://www.dentsu.com/us/en/media-and-investors/the-ad-council-and-covid-collaborative-reveal-its-up-to-you-campaigns-to-educate-millions-of-americans-about-covid-19-vaccines
  4. https://pereiraodell.com/campaign/stop-the-texts-stop-the-wrecks
  5. https://pereiraodell.com/campaign/text-and-whatever
  6. https://www.adsoftheworld.com/campaigns/texting-amp-driving-prevention
  7. https://en.wikipedia.org/wiki/Pereira_O%27Dell

Record agencies/pereira-odell.json, updated 2026-10-22