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Distracted Driving Prevention (Stop the Texts, Stop the Wrecks)

Also: Stop the Texts, Stop the Wrecks · Texting and Driving Prevention

“Stop the Texts, Stop the Wrecks”

Ad Council, NHTSA and state attorneys general campaign launched in October 2011 urging teens and young adults not to text while driving, with PSAs showing how a single text can end in a crash.

Years
2011–now
Country
United States
Topic
Traffic safety
Asks people to
Stop
Strategy
Fear appealSimple instruction
Channel
OutdoorRadioSocial (paid)TV
Audience
Young adultsYouth
Teen and young adult drivers 16-24; English and Spanish PSAs.

Evidence

NoneUnknown

Sponsor (who paid)

  • Ad Council Ad Council (pro bono), campaign producer
  • National Highway Traffic Safety Administration (NHTSA) Federal government, partner/sponsor
  • National Association of Attorneys General / state attorneys general State local government, partner/sponsor

Credits (who made it)

Sources

  1. Stop the Texts campaign from NHTSA, Ad Council says to stop the wrecks (Business Fleet) news · 2011
  2. Attorney General Joins National Campaign To Stop The Texts, Stop The Wrecks (Connecticut AG) news · 2011
  3. New Ad Council, NHTSA ad aims to stop texts, car wrecks (LBB Online) news · 2015

Research notes

Credits checked 2026-10-22 against fetched pages: The Concept Farm (Connecticut Attorney General release, 2011, 'created pro bono by New York advertising agency The Concept Farm'), Pereira & O'Dell (agency's own campaign pages: 'Stop the Texts. Stop the Wrecks.' for NHTSA, dated 2015, and the Ad Council 'Text and Whatever' PSA, 'Launched 2018'). Corrected 2026-10-22: sources moved from Business Fleet (404) and LBB (blocked); Pereira & O'Dell years extended to 2018. The Ad Council 'Distracted Driving Prevention' page now lists Organic, Tongal, Project Yellow Light and For Goodness Sakes, with no years; the campaign appears to continue under that name. Topic: distracted driving has no taxonomy value; tagged injury-prevention. Unclear whether 2015 Pereira & O'Dell work replaced The Concept Farm's. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.

Record cases/ad-council-teen-distracted-driving.json, updated 2026-10-23· Link to this campaign