Agencyporternovelli.comPorter Novelli
- Kind
- PR and public affairs
- Parent
- Omnicom
- Country
- US
- Website
- https://www.porternovelli.com
- Clients
- CDC · CMS · Robert Wood Johnson Foundation · Maryland Department of Health
Campaigns (7)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Protection for 2: Empowering Pregnant Women to #FightFlu PRSA-NY Big Apple Award 2018 (targeted marketing to women); PN's VP of Health describes it as a CDC campaign reminding pregnant women to get vaccinated. Linked to the #FightFlu case by its title; confirm the case scope. | CDC | 2018 | Vaccination | PR |
| Medicare Open Enrollment lead Diamond SABRE 2012 for 'Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment' (page opened via Wayback). Porter Novelli Public Services has held CMS Medicare Open Enrollment task orders since at least 2010; latest 2024-2027, about $164M: https://www.usaspending.gov/award/CONT_AWD_75FCMC24F0115_7530_75FCMC18D0045_7530. Health insurance enrollment; no taxonomy topic. | Centers for Medicare & Medicaid Services | 2012 | PR | |
| A Well-Informed Mom: Educating Moms on the Signs of MRSA lead PRWeek Awards 2010: Best Use of Research and Measurement for an initiative on the dangers of MRSA; Porter Novelli also won Public Sector Campaign of the Year. Campaign title is from the earlier record; the page does not print it. | CDC | 2010 | Infectious disease | PR |
| Learn the Signs. Act Early. 2017 PRSA Bronze Anvil write-up: 'Porter Novelli (PN) and the Learn the Signs team' did the audience research and materials. Contract renewal: https://www.prweek.com/article/1663871/cdc-re-ups-porter-novelli-child-development-campaign (not re-opened). 2005 start year is the campaign's launch. | CDC National Center on Birth Defects and Developmental Disabilities | 2005 | Developmental disability | PR |
| National Partnership to Help Pregnant Smokers Quit lead Holmes Report, 18 May 2002 (opened via Wayback): RWJF selected Porter Novelli's Washington office ($3.6M) to support the new National Partnership to Help Pregnant Smokers Quit, including a PSA campaign. | Robert Wood Johnson Foundation | 2002 | Tobacco | PR |
| Smoking Stops Here (Maryland Tobacco-Use Prevention and Cessation) lead Adweek: first work from gkv communications and PR partner Porter Novelli for Maryland's $14M 'Smoking stops here' campaign. O'Dwyer's, 9 Jan 2002: https://www.odwyerpr.com/members/jack_odwyers_nl/2002/0109.htm (via Wayback). | Maryland Department of Health and Mental Hygiene | 2002 | Tobacco | PR |
| HIV testing outreach to African Americans lead Agency blog (2012, live URL now redirects to the homepage; Wayback copy opened): 'our current work with the CDC, which has helped to increase HIV testing rates among high-risk African American populations'. Campaign name not given. | CDC | HIV/STI | PR |
Research notes
Founded 1972 in Washington, DC by Bill Novelli and Jack Porter; widely credited with codifying social marketing for public-health clients (NCI, NHLBI). Porter Novelli Public Services is its government arm (large CMS outreach task orders, and a 2015-2020 CDC immunization division task order, HHSD2002015F88117). Credits checked 2026-10-22 against fetched pages: CommPRO, Zenopa, Everything PR (Wayback), D S Simon, PN blog (Wayback), Holmes Report (Wayback), Adweek, O'Dwyer's (Wayback), USAspending (API). Corrected 2026-10-22: RWJF anti-smoking entry now names the program (pregnant smokers) and year 2002. Search found no primary source crediting Porter Novelli for Back to Sleep.
Sources
Record agencies/porter-novelli.json, updated 2026-10-22