#FightFlu
Also: Fight Flu · Roll your #SleeveUp to #FightFlu
CDC's social-media flu vaccination push, kicked off with the National Foundation for Infectious Diseases in late September 2016, asking people to post photos and videos of getting their flu shot under #FightFlu. In 2020 it became 'Roll your #SleeveUp to #FightFlu', inviting people to get vaccinated and make their own ad.
- Years
- 2016–now
- Country
- United States
- Topic
- Infectious diseaseVaccination
- Asks people to
- Start
- Strategy
- Social norms
- Channel
- EventsSocial (organic)
- Audience
- General public
Evidence
NoneUnknown
Sponsor (who paid)
- Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases Federal government, funder and creator
- National Foundation for Infectious Diseases NGO, launch partner
Credits (who made it)
- Porter Novelli PR, 2018 source
Related campaigns
- Wild to Mild 2023–2025
Sources
Research notes
Taxonomy gap: user-generated content / hashtag participation is not a strategy value. Paid flu media in this period may be separate from #FightFlu; check Ad Council flu record (ad-council-flu-vaccination) for overlap. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Credits checked 2026-10-22 against fetched pages: Porter Novelli (D S Simon Media, on the PRSA-NY 2018 Big Apple Award: 'Protection for 2: Empowering Pregnant Women to #FightFlu ... a campaign for the Centers for Disease Control and Prevention'). The credit covers that pregnant-women sub-campaign, not all #FightFlu work.
Record cases/cdc-fight-flu.json, updated 2026-10-22· Link to this campaign