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Reingold

Formerly: J.R. Reingold & Associates

Kind
Government contractor
Country
US
Website
https://www.reingold.com/
Clients
U.S. Department of Veterans Affairs

Campaigns (2)

CampaignClientYearTopicRole
VA general mental health and suicide prevention awareness and education outreach lead
USAspending task orders 2016-2021 (USD 75.2M), 2021-2023 (USD 53.1M) and 2023-2027 (USD 79.3M, this record). No record or page names VA's 'Be There' campaign, so it is not linked (possible vendor noted on va-be-there).
U.S. Department of Veterans Affairs2016Suicide preventionUnknown
Make the Connection
Medill News Service (Aug 2012): VA 'awarded J.R. Reingold the $12.7-million contract' for MakeTheConnection, renewed Feb 2012 for just under $12 million. USAspending: 'Making the Connection outreach campaign, overcoming mental health stigma for veterans', 2012-2013, USD 11.9M (https://www.usaspending.gov/award/CONT_AWD_VA79812J0067_3600_VA79810D0103_3600). NYX Awards 2024: Reingold, Inc. entry for 'Make the Connection's Mental Health Month Campaign' (https://nyxawards.com/winner-info.php?id=7215).
U.S. Department of Veterans Affairs2011Mental healthCreative

Research notes

Alexandria, VA communications firm (USAspending recipient address). Created 2026-10-22 in the procurement pass. Credits checked 2026-10-22 against fetched pages: Medill News Service 2012, NYX Awards entry, USAspending award records (API).

Sources

  1. https://dc.medill.northwestern.edu/blog/2012/08/23/va-health-campaign-sparks-applauses-criticisms-among-veterans
  2. https://nyxawards.com/winner-info.php?id=7215
  3. https://www.usaspending.gov/award/CONT_AWD_VA79812J0067_3600_VA79810D0103_3600

Record agencies/reingold.json, updated 2026-10-22