Apnee notturne, non dormirci sopra

Also: Apnee notturne e sicurezza alla guida · Sleep apnoea: don't sleep on it

“Rivolgiti al tuo medico di famiglia”

TV spot campaigns by the Italian sleep apnoea patient group Associazione Apnoici Italiani, launched around World Sleep Day. The 2021 spot shows a sleepy driver holding up city traffic, warns that untreated sleep apnoea raises the risk of road and work accidents, and tells viewers to see their family doctor; it pointed to a free helpline and a screening app.

Years: 2018–2021
Country: Italy
Topic: Sleep Traffic safety
Asks people to: Recognize Seek help
Strategy: Fear appeal Service link
Channel: App Hotline TV Website
Audience: Adults General public
Italian TV viewers, drivers and workers at risk of untreated obstructive sleep apnoea

Evidence

NoneUnknown

Sponsor (who paid)

Associazione Apnoici Italiani APS NGO

Credits (who made it)

Not recorded yet.

Related campaigns

GASP: Global Awareness of Sleep Apnea 2024–now
Sleep apnoea awareness campaign (Swiss Lung League) 2010–now
World Sleep Day 2008–now

Sources

Research notes

Created 2026-10-24 by an AI research pass for #103 (A1); not reviewed by a person. The association's pages for the 2018-2019 and 2020-2021 spot campaigns returned 404; the 2021 details come from a Dire news item. Dire reports the 2021 spot was to air on Mediaset from 28 March and on La7 from 2 May. Whether the 2018-2019 spot aired on the same networks was not confirmed. Tagline is the spot's spoken line as reported by Dire, not seen in the ad itself. To verify: years 2018-2021; air dates 28 March and 2 May 2021.

Record cases/aai-apnee-notturne-non-dormirci-sopra.json, updated 2026-10-24· Link to this campaign