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sleepeducation.org

Count on Sleep

Also: countonsleep.org

A multiyear national project to raise awareness of obstructive sleep apnea among the public, primary care providers and public-health officials, with workgroups on public communication, provider education and surveillance tools; partners include the Alliance of Sleep Apnea Partners, AADSM and the National Sleep Foundation.

Years
2021–now
Reach
120K impressions as reported
“Facebook analytics: positive-outcome (treatment benefit) posts drew 120,062 impressions vs 12,286 for negative-consequence and 10,259 for partner-focused posts;”
Country
United States
Topic
Sleep
Asks people to
RecognizeSeek help
Strategy
Simple instruction
Channel
Social (paid)Website
Audience
CliniciansGeneral public
general public, primary care providers, public-health professionals, communities disproportionately affected by OSA

Evidence

ProcessUnknown

Facebook analytics: positive-outcome (treatment benefit) posts drew 120,062 impressions vs 12,286 for negative-consequence and 10,259 for partner-focused posts; adults 65+ engaged most. No behavioral outcome reported.

Sponsor (who paid)

  • American Academy of Sleep Medicine NGO
  • Centers for Disease Control and Prevention Federal government
  • Sleep Research Society NGO

Credits (who made it)

Not recorded yet.

Sources

  1. "Count on Sleep": an OSA awareness project update evaluation · 2024 · DOI 10.5664/jcsm.10864 · PMID 37861414
  2. Evaluating the impact of different message strategies about OSA employed in the AASM Count on Sleep campaign evaluation · 2025 · DOI 10.5664/jcsm.11394 · PMID 39329190
  3. Count on Sleep: About sponsor

Research notes

Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Search snippet from the campaign page cites a CDC/HHS award of $704,163 (100% federally funded); page could not be fetched to confirm. Grew out of the earlier AASM-CDC National Healthy Sleep Awareness Project. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/aasm-count-on-sleep.json, updated 2026-10-23· Link to this campaign