Don't Take It Lying Down (Alberta)
Workers' Compensation Board of Alberta back pain campaign modeled on the Victorian one. Mostly radio ads told Albertans to stay active with low back pain.
- Years
- 2005–now
- Country
- Canada
- Topic
- Low value careMusculoskeletal
- Asks people to
- Start
- Strategy
- Simple instruction
- Channel
- PrintRadioTV
- Audience
- Adults
Evidence
Quasi-experimentalNo effect
Before-after surveys (8,566 people) with control provinces plus time series of health and compensation data 1999-2008: agreement that 'you should try to stay active' rose from 56% to 63% in Alberta with no change in controls, but there was no meaningful effect on visits, imaging or work-disability claims (Gross 2010). Over 7 years agreement rose to about 72%, higher among those exposed (aOR 1.96) (Suman 2017).
Sponsor (who paid)
- Workers' Compensation Board of Alberta Foreign government, funder and partners
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Gross DP, Russell AS, Ferrari R et al. Evaluation of a Canadian back pain mass media campaign. Spine 2010;35(8):906-13 evaluation · 2010 · DOI 10.1097/brs.0b013e3181c91140 · PMID 20308943
- Suman A, Bostick GP, Schopflocher D et al. Long-term evaluation of a Canadian back pain mass media campaign. Eur Spine J 2017 evaluation · 2017 · DOI 10.1007/s00586-017-5249-6 · PMID 28776132
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Start year 2005 and the WCB-Alberta sponsor come from a search-result summary (worksafesask.ca PDF, WorkSafeBC research listing), not an opened page; confirm. A later WCB campaign was branded 'Back@it'; check whether it is the same campaign.
Record cases/ab-dont-take-it-lying-down.json, updated 2026-10-22· Link to this campaign