Semana do Sono (Brazil Sleep Week)

Also: Semana do Sono · Brazilian Sleep Week

“Durma bem, viva melhor”

Brazil's yearly sleep week in March, run by the Brazilian Sleep Association (now Brazilian Sleep Academy) around World Sleep Day. Volunteer sleep professionals run free talks and information stands in squares, parks, schools, malls and hospitals across the country, alongside booklets, short tip videos and live streams.

Years: 2004–now
Country: Brazil
Topic: Sleep
Asks people to: Seek help Start
Strategy: Multi level community Simple instruction
Channel: Events Influencer School Social (organic)TV Website
Audience: General public
general public of all ages, including school pupils and residents of nursing homes

Evidence

ProcessUnknown

Organiser's 2026 report to World Sleep Day: 275 in-person events in 21 states with over 2,000 volunteer professionals, about 66,000 people met in person, 110 short videos, and a Rede Globo TV segment with an average reach of 1.8 million. Reach counts only; no behaviour outcome.

Sponsor (who paid)

Associação Brasileira do Sono / Academia Brasileira do Sono (ABS) NGO, creator
Associação Brasileira de Odontologia do Sono (ABROS) NGO, co-organiser
Associação Brasileira de Medicina do Sono (ABMS) NGO, co-organiser

Credits (who made it)

Not recorded yet.

Related campaigns

World Sleep Day 2008–now

Sources

Research notes

Created 2026-10-24 by an AI research pass for #103 (A3); not reviewed by a person. The local arm of World Sleep Day in Brazil, but a named national campaign in its own right. Start year 2004 (first edition in 11 cities) comes from a search snippet of a news article, not opened. 2024 theme 'Oportunidade de sono a todos para saúde global'; 2024 news calls it internationally awarded without naming the award. A search snippet cites ABS's own figure of about 290,000 interactions for the virtual 2021 edition, not confirmed. Tagline is the 2026 motto. To verify: start year 2004; 2026 figures 275 events, 21 states, 2,000 volunteers, 66,000 people, 110 videos, 1.8 million TV reach.

Record cases/abs-semana-do-sono.json, updated 2026-10-24· Link to this campaign