Alzheimer's Awareness / Early Detection (Some Things Come with Age)

produ.com

Also: Some Things Come with Age · 10signs.org

Ad Council and Alzheimer's Association early detection campaign launched in June 2019 that helps adult children and partners of people 55+ recognize the early warning signs of Alzheimer's versus normal aging and encourages families to talk about visiting a doctor together, directing them to 10signs.org (10señales.org).

Years: 2019–now
Country: United States
Topic: Dementia
Asks people to: Recognize Seek help Talk to someone
Strategy: Simple instruction Testimonial
Channel: Outdoor Radio Social (organic)Social (paid)TV
Audience: Adults Older adults
Primary: 'pre-care partners', adults 35-54 with a parent, spouse or loved one 55+; secondary: adults 55+. Later waves prioritized Hispanic (2023) and Black (2025) communities.

Evidence

Self-reportedUnknown

Ad Council research (late 2024): people who recalled the campaign were about three times as likely to say they had learned how signs of aging differ from signs of Alzheimer's. Sponsor survey, knowledge only.

Sponsor (who paid)

Ad Council Ad Council (pro bono), campaign producer
Alzheimer's Association NGO, partner/sponsor

Credits (who made it)

The Community Creative source
Lopez Negrete Communications Multicultural, 2023 source
VML Creative, 2025 source
Golden LA Production, 2025 source

Executions (individual ads)

Listenline (with WNYC's Snap Judgment podcast) 2019 · social-organic
Some Things Come with Age (Spanish-language) 2023 · tv
Subtle signs PSAs (VML) 2025 · tv

Related campaigns

Caregiver Assistance (AARP and Ad Council) 2012–now

Sources

Alzheimer's Awareness campaign partner toolkit FAQ (Ad Council) sponsor
New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones (Ad Council) sponsor · 2025
Hispanic community campaign: early signs of Alzheimer's (Alzheimer's Association) sponsor · 2023

Research notes

Credits checked 2026-10-22 against fetched pages: The Community (named under 'Agencies' on the Ad Council campaign page, with no year), Lopez Negrete Communications (Alzheimer's Association release, 16 August 2023, 'Created and produced pro bono'), VML (Ad Council release, 10 April 2025, 'created and produced pro bono by VML'), Golden LA (shots credit list for the VML spot, agency VML/Chicago). Corrected 2026-10-22: Lopez Negrete source moved from LBB (blocked) to the alz.org release; Golden LA source moved from a dead newschimp page to shots and year set to 2025. Unverified (no page found that credits the agency): the agency for the June 2019 launch; The Community is a candidate but no dated page ties it to the launch. The campaign page also lists Mindshare, SiriusXM, Development, Clutch Studios and BGSTR without roles. Topic: dementia has no taxonomy value; tagged mental-health as closest. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.

Record cases/ad-council-alzheimers-awareness.json, updated 2026-10-23· Link to this campaign