radioworld.comChildhood Asthma Campaign (EPA and Ad Council)
Also: Asthma Awareness · The Breathe Easies
EPA and Ad Council campaign launched in March 2001 alerting parents to indoor asthma triggers such as mold, dust mites and secondhand smoke, with later phases (2005) on simple steps to reduce triggers at home, daycare and school, and a 2013 phase using puppet characters 'The Breathe Easies'.
- Years
- 2001
- Country
- United States
- Budget
- EPA contributed $3 million over three years for English and Spanish PSAs (TV, radio, newspapers, buses, subways); media donated.
- Topic
- Asthma
- Asks people to
- RecognizeStart
- Strategy
- MascotSimple instruction
- Channel
- OutdoorPrintRadioSocial (paid)TV
- Audience
- ParentsParents of children with asthma; English and Spanish.
Evidence
NoneUnknown
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- U.S. Environmental Protection Agency (EPA) Federal government, partner/sponsor
Credits (who made it)
- N.W. Ayer Creative, 2000-2001 source
- Grey Creative, 2004 source
- Campbell Ewald Creative, 2007 source
Sources
- EPA newsroom archive: Childhood Asthma Campaign launch sponsor · 2001
- EPA newsroom archive: new asthma PSAs (third phase) sponsor · 2005
- EPA newsroom archive: Breathe Easies asthma PSAs sponsor · 2013
- Ad Council releases new PSAs (Radio World) news
Research notes
Credits checked 2026-10-22 against fetched pages: N.W. Ayer (Radio World, 6 November 2000, 'created by volunteer ad agency N.W. Ayer'). Unverified (no page found that credits the agency): Grey (2004) and Campbell Ewald (2007); they come from a government slide deck on a document-corpus mirror whose host did not resolve on 2026-10-22, and the EPA archive releases (2001, 2005, 2013) name no agency. Corrected 2026-10-22: N.W. Ayer years set to 2000-2001; the Radio World item predates the EPA launch release of 13 March 2001, so startYear 2001 may be a few months late. The EPA archive URLs are now matched to dates on the pages themselves: 13 March 2001 launch, 3 May 2005 third phase, 17 September 2013 'Breathe Easies' PSAs. Topic: asthma/environmental triggers has no taxonomy value; tagged tobacco (secondhand smoke is a featured trigger) as closest; an 'asthma' or 'environmental-health' value is needed. endYear unknown. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.
Record cases/ad-council-childhood-asthma.json, updated 2026-10-23· Link to this campaign