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Colon Cancer Screening (Polyp Man)

Also: Polyp Man

Ad Council and American Cancer Society campaign launched in early 2002 to encourage people over 50 to get screened for colorectal cancer, using the character 'Polyp Man' to counter perceptions that screening is invasive, embarrassing and painful.

Years
2002
Country
United States
Topic
Cancer screening
Asks people to
Seek helpStart
Strategy
HumorMascot
Channel
PrintRadioTV
Audience
AdultsOlder adults
Adults 50 and older.

Evidence

NoneUnknown

Sponsor (who paid)

  • Ad Council Ad Council (pro bono), campaign producer
  • American Cancer Society NGO, partner/sponsor

Credits (who made it)

Not recorded yet.

Sources

  1. CNN transcript, January 30, 2002 (Polyp Man campaign segment) news · 2002
  2. Radio World: Ad Council partners with four new organizations including the American Cancer Society news

Research notes

Volunteer creative agency not found. Duration unknown. Distinct from CDC's Screen for Life (1999-). Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.

Record cases/ad-council-colon-cancer-screening.json, updated 2026-10-23· Link to this campaign