Hands-Only CPR (AHA and Ad Council)

Research notes

Credits checked 2026-10-22 against fetched pages: Gotham (SHOOT repost of the AHA/Ad Council launch release, 'Created pro bono by Gotham Inc., an ad agency in New York'; AHA blog dates the launch to October 2009; Adweek, 21 July 2011, on Gotham's Ken Jeong disco PSA). Corrected 2026-10-22: Gotham years changed from 2010 to 2009-2011. The Cannes 'The Work' page no longer shows credits without a login. Not in the original topic brief; included as an emergency-response health campaign. No taxonomy topic for cardiac arrest/CPR; tagged injury-prevention. AHA's later 'Stayin' Alive' relaunch (Jennifer Coolidge) was AHA-led and is not part of this record. endYear unknown. Checked 2026-10-22: the SHOOT repost of the launch release carries a 29 January 2013 date, but the release mentions Palm Pre and BlackBerry apps (2009-era), so it is likely an import date; Gotham years left at 2009-2011. A 2013 Ad Council relaunch is not confirmed. Checked 2026-10-23: Bobrow et al. 2010 (JAMA 304(13):1447-54, PMID 20924010, doi:10.1001/jama.2010.1392), cited for Hands-Only CPR in the HCF editorial repo, is a cohort study of Arizona's own statewide promotion of compression-only CPR (lay-rescuer CPR rose from 28.2% to 39.9%, 2005-2009, and compression-only CPR was linked to better survival); it does not evaluate this Ad Council campaign, so evidence stays at none. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.