Know Your Status (HIV Testing, HHS and Ad Council)
“Know Your Status”
National PSA campaign launched in October 2004 by HHS and the Ad Council urging young African-American men (13-28) to get tested for HIV, pointing them to the National AIDS Hotline for testing, prevention and treatment information.
- Years
- 2004
- Country
- United States
- Topic
- HIV/STI
- Asks people to
- Seek helpStart
- Strategy
- Service link
- Channel
- TV
- Audience
- Young adultsYouthAfrican-American men ages 13-28.
Evidence
NoneUnknown
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- U.S. Department of Health and Human Services (HHS) Federal government, partner/sponsor
Credits (who made it)
- VogtGoldstein Creative, 2004 source
Sources
Research notes
Credits checked 2026-10-22 against fetched pages: VogtGoldstein (Communication Initiative summary of the October 2004 HHS/Ad Council campaign, 'Created by pro bono ad agency VogtGoldstein (VG)'; it gives 'Know Your Status' as the campaign's message). Corrected 2026-10-22: source moved from the KFF Health News morning briefing, whose fetched page shows only the headline. 'cessation-service-link' used loosely for the hotline call to action. Duration unknown. On-air wording of the tagline not verified. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.
Record cases/ad-council-hiv-know-your-status.json, updated 2026-10-23· Link to this campaign