Childhood Lead Poisoning Prevention (EPA, HUD and Ad Council)
National multimedia PSA campaign launched April 20, 2010 by the Ad Council, EPA, HUD and the Coalition to End Childhood Lead Poisoning, aimed at parents and caregivers of children six and under and pregnant women living in homes built before 1978, warning about lead paint dust hazards.
- Years
- 2010
- Country
- United States
- Topic
- Environmental health
- Asks people to
- RecognizeStart
- Strategy
- Fear appealSimple instruction
- Channel
- OutdoorPrintRadioSocial (paid)TV
- Audience
- ParentsParents and caregivers of children 6 and under, and pregnant women, in pre-1978 housing.
Evidence
NoneUnknown
The American Coatings Association filed an information-quality challenge (June 2010); EPA and HUD responded in December 2011 that the PSA met objectivity and utility standards.
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- U.S. Environmental Protection Agency (EPA) Federal government, partner/sponsor (cooperative agreement)
- U.S. Department of Housing and Urban Development (HUD) Federal government, partner/sponsor
- Coalition to End Childhood Lead Poisoning (now Green & Healthy Homes Initiative) NGO, partner/funder
Credits (who made it)
- Merkley+Partners Creative, 2010 source
Sources
Research notes
Topic: lead poisoning/environmental health has no taxonomy value; tagged injury-prevention (poisoning) as closest. Duration unknown. Creative agency: Merkley+Partners, pro bono (HUD release 10-082, fetched 2026-10-22). Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.
Record cases/ad-council-lead-poisoning-prevention.json, updated 2026-10-23· Link to this campaign