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calisphere.org

AIDS and Drug Use Prevention for Teens (Ad Council / NIDA)

Also: Get High. Get Stupid. Get AIDS.

“Get High. Get Stupid. Get AIDS.”

The Ad Council's second AIDS campaign (1991-1997), with the National Institute on Drug Abuse. It told teens that drugs, including alcohol, impair judgment about sex and so raise HIV risk. TV spots showed cartoon characters anxious the morning after a party.

Years
1991–1997
Country
United States
Topic
AlcoholDrugsHIV/STI
Asks people to
Never startRecognize
Strategy
Fear appealHumor
Channel
PrintTV
Audience
Youth

Evidence

NoneUnknown

Sponsor (who paid)

  • Ad Council Ad Council (pro bono), campaign producer
  • National Institute on Drug Abuse (NIDA) Federal government, sponsor

Credits (who made it)

  • Della Femina, Travisano & Partners of California / Della Femina McNamee WCRS Creative, 1990-1992 source
  • Dancer, Fitzgerald, Sample Creative, 1993 source

Executions (individual ads)

Related campaigns

Sources

  1. AIDS Prevention (1988-1990) (ANA Educational Foundation; covers the 1991 follow-on) history
  2. Ad Council advertisement: AIDS. Another Way Drugs Can Kill (Calisphere / UCSF) archive
  3. University of Illinois Archives, Ad Council Historical File 1941-1997 (RS 13/2/207), finding aid, box(es) 39-40, 143 archive

Research notes

Originals: Illinois Archives RS 13/2/207, box(es) 39-40, 143; the parsed folder list is in data/ad-council-historical-file-13-2-207.tsv. Credits from the Illinois Historical File (13/2/207), Series 'Drug Abuse and AIDS Prevention' (NIDA/HHS): Della Femina, Travisano & Partners of California (1990-92) and Dancer, Fitzgerald, Sample (1993). The archive's first item is 1990, a year before startYear 1991.

Record cases/ad-council-nida-aids-prevention-1991.json, updated 2026-10-22· Link to this campaign