Organ and Tissue Donation: Share Your Life, Share Your Decision

“Share your life. Share your decision.”

Launched in July 1994, this Ad Council campaign asked people not just to sign a donor card but to tell their families their wishes. The Coalition on Donation (founded 1992, forerunner of Donate Life America) carried the line forward, with Michael Jordan as national spokesman in 1997.

Years: 1994
Country: United States
Topic: Organ donation
Asks people to: Start Talk to someone
Strategy: Simple instruction
Channel: Direct mail Outdoor Print Radio TV
Audience: Adults General public

Evidence

NoneUnknown

Sponsor (who paid)

Ad Council Ad Council (pro bono), campaign producer
Coalition on Donation (now Donate Life America) NGO, sponsor

Credits (who made it)

Jerry & Ketchum Creative, 1994 source

Sources

Research notes

Credits checked 2026-10-22 against fetched pages: 'Jerry & Ketchum' (Ad Council Historical File RS 13/2/207, Organ and Tissue Donation files dated July to October 1994, agency catalogued as 'Jerry & Ketchum'). The name is given as the archive catalogues it; which Ketchum agency is meant is not established, so no agencyId is set. The 1994 article says 'the coalition' without naming it in the snippet seen. That it was the Coalition on Donation is inferred from Donate Life America's history and should be confirmed. Later Ad Council/Donate Life work (2000s) belongs to the post-2000 record. Illinois Archives retrieval: RS 13/2/207 Historical File, box 146 folders 17-20. Other candidate series are 13/2/204 Campaign Listings 1942-92, 13/2/218 Campaign Posters 1942-90, 13/2/214 Television PSAs 1963, 1971-92, 1997, 13/2/219 Campaign Files 1966-2004 and 13/2/280 Campaign Video Recordings. End year not found.

Record cases/ad-council-organ-donation-1994.json, updated 2026-10-22· Link to this campaign