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Prediabetes Awareness (Do I Have Prediabetes?)

Also: DoIHavePrediabetes.org · Type 2 Diabetes Prevention

First national PSA campaign on prediabetes, launched January 2016 by the Ad Council with the American Medical Association, American Diabetes Association and CDC. Ads urge adults to take a one-minute risk test at DoIHavePrediabetes.org, see a doctor, and enroll in CDC's National Diabetes Prevention Program.

Years
2016–now
Country
United States
Topic
DiabetesNutritionPhysical activity
Asks people to
RecognizeSeek help
Strategy
HumorService linkSimple instruction
Channel
OutdoorRadioSocial (paid)TV
Audience
AdultsOlder adults
Adults 40+ at risk for type 2 diabetes; some executions aimed at busy moms.

Evidence

Self-reportedUnknown

Sponsors report a 30% increase in national awareness of prediabetes since launch and more than 2 million visits to DoIHavePrediabetes.org. No independent evaluation of screening or program enrollment found.

Sponsor (who paid)

  • Ad Council Ad Council (pro bono), campaign producer
  • American Medical Association (AMA) NGO, partner/sponsor
  • American Diabetes Association (ADA) NGO, partner/sponsor
  • Centers for Disease Control and Prevention (CDC) Federal government, partner/sponsor

Credits (who made it)

Executions (individual ads)

Sources

  1. Prediabetes campaign: 1 in 3 in U.S. has prediabetes, learn your risk (AMA) sponsor
  2. Prediabetes: You Could Be That 1 in 3 (CDC archive) sponsor
  3. First-of-its-Kind PSA Campaign Targets the 86 Million American Adults with Prediabetes (NutritionInsight) news · 2016
  4. NPHIC 2019 conference paper on the prediabetes campaign reference · 2019

Research notes

Credits checked 2026-10-22 against fetched pages: Ogilvy & Mather New York (NutritionInsight, 22 January 2016, 'developed pro bono by Ogilvy & Mather New York'), Grey and Wordsworth + Booth (CDC release, 4 November 2021: 'Change the Outcome' PSAs 'created pro bono by creative agencies Grey and Wordsworth+Booth'). Corrected 2026-10-22: Ogilvy years narrowed from '2016-' to 2016; added Grey New York and Wordsworth + Booth (2021). The Ad Council campaign page (now 'Type 2 Diabetes Prevention') also lists Ad Council Creative Studio, Avoq and Subject Matter + Kivvit. Topic: diabetes/prediabetes has no taxonomy value; tagged nutrition and physical-activity as the lifestyle behaviors behind the National DPP. Strategy 'cessation-service-link' used loosely for the link to the risk test and National DPP. Whether the campaign is still active in 2026 not confirmed. Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.

Record cases/ad-council-prediabetes-awareness.json, updated 2026-10-23· Link to this campaign