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Stroke Awareness (Spot a Stroke F.A.S.T.)

Also: Spot a Stroke F.A.S.T. · Together to End Stroke

“Spot a Stroke F.A.S.T.”

American Stroke Association, American Heart Association and Ad Council campaign launched in February 2013, their first national multimedia PSA campaign, teaching the F.A.S.T. acronym (Face drooping, Arm weakness, Speech difficulty, Time to call 911).

Years
2013–now
Country
United States
Topic
CardiovascularStroke
Asks people to
RecognizeSeek help
Strategy
Coined termSimple instruction
Channel
OutdoorPrintRadioSocial (paid)TV
Audience
AdultsGeneral public

Evidence

Self-reportedUnknown

Ad Council research cited at launch: 28% of Americans would not recognize stroke signs; a later release said only 8% knew what F.A.S.T. means. No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

  • The Baiocco and Maldari Connection Creative, 2015 source

Executions (individual ads)

Sources

  1. Spot a Stroke F.A.S.T. (AHA You're the Cure) sponsor
  2. Act F.A.S.T. to learn the language of stroke (EHS Today) news · 2013
  3. NBA All-Star Paul George teams up with American Stroke Association (Look to the Stars) news

Research notes

Credits checked 2026-10-22 against fetched pages: The Baiocco and Maldari Connection (Look to the Stars, 9 April 2015, Paul George PSAs 'Created pro bono by The Baiocco and Maldari Connection'). Corrected 2026-10-22: Baiocco and Maldari dated 2015. Unverified (no page found that credits the agency): the February 2013 launch (EHS Today, 5 February 2013, names none); the Ad Council campaign page no longer exists. Topic: stroke/cardiovascular has no taxonomy value; tagged injury-prevention as closest (a 'cardiovascular' or 'chronic-disease' topic is needed). coined-term used loosely for the F.A.S.T. acronym, which predates the campaign. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.

Record cases/ad-council-stroke-awareness.json, updated 2026-10-23· Link to this campaign