National Nutrition Education Campaign for Food Stamp Households (USDA / Ad Council)
USDA contracted with the Ad Council for a nutrition campaign aimed at food stamp recipients. Radio, TV and print ads from about January 1989 sent people to a free pamphlet, 'Choosing Foods for a Healthy Family', at food stamp offices.
- Years
- 1989
- Country
- United States
- Topic
- Nutrition
- Asks people to
- Start
- Strategy
- Self efficacy
- Channel
- PrintRadioTV
- Audience
- AdultsParentsFood stamp recipients, especially parents.
Evidence
NoneUnknown
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- U.S. Department of Agriculture Federal government, sponsor
Credits (who made it)
Not recorded yet.
Sources
- California DSS All County Information Notice I-13-89 (Feb 1989): USDA/Ad Council nutrition education campaign archive · 1989
- Choosing foods for a healthy family (USDA : Advertising Council, 1988) (FAO AGRIS record) reference · 1988
- Leveraging media partnerships to promote healthy eating habits (Ad Council; later USDA nutrition work) sponsor
Research notes
The pamphlet is dated 1988 and the media push began in early 1989. The USDA office (probably the Food and Nutrition Service) is not confirmed. Agency and end year not found. Illinois RS 13/2/280 video recordings include 'nutrition' material, which may belong to this or later USDA campaigns. Wartime nutrition (the 1943 'Basic 7' posters) was issued by government offices; no War Advertising Council link was found, so no case was made. Illinois Archives retrieval: no box number was found online. Candidate series are RS 13/2/207 Historical File 1941-97 (file list gives file no., material type, campaign name, agency, date), 13/2/204 Campaign Listings 1942-92, 13/2/218 Campaign Posters 1942-90, 13/2/214 Television PSAs 1963, 1971-92, 1997, 13/2/219 Campaign Files 1966-2004 and 13/2/280 Campaign Video Recordings.
Record cases/ad-council-usda-nutrition-education-1989.json, updated 2026-10-22· Link to this campaign