Adelante (Latino youth social marketing)
“Adelante”
Branded social marketing campaign (2015-2016) for Latino and immigrant adolescents in a community near Washington, DC, promoting positive youth development and lower substance use, sexual risk and violence through outdoor ads, web, video and social media.
- Years
- 2015–2016
- Country
- United States
- Topic
- DrugsHIV/STI
- Asks people to
- Never start
- Strategy
- Peer crowdSelf efficacy
- Channel
- OutdoorSocial (organic)Social (paid)Website
- Audience
- YouthLatino and immigrant adolescents near Washington, DC.
Evidence
Quasi-experimentalPositive
Repeated cross-sectional surveys of 1,549 adolescents in the intervention and a comparison community at three time points: higher self-reported exposure was associated with lower pro-violence attitudes and less risky attitudes toward sex; outcomes improved relative to the comparison community on several measures (Evans 2019).
Sponsor (who paid)
- George Washington University research team (Evans, Andrade et al.) Academic, developer and evaluator
Credits (who made it)
Not recorded yet.
Sources
- Evans WD, Andrade EL, Barrett ND et al. Outcomes of the Adelante community social marketing campaign for Latino youth. Health Educ Res 2019;34(3):286-98 evaluation · 2019 · DOI 10.1093/her/cyz016 · PMID 31106344
- Evans WD et al. The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes. J Health Commun 2018 evaluation · 2018 · DOI 10.1080/10810730.2018.1496205 · PMID 30138045
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor named from author affiliation (not stated in the abstract); the community (reportedly Langley Park, Maryland) was not confirmed. Outcomes are attitudes and self-reported behaviors. Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Evans 2018; evidence level and outcome unchanged.
Record cases/adelante-latino-youth.json, updated 2026-10-22· Link to this campaign