agencia.fapesp.brAgita São Paulo
Also: Programa Agita São Paulo
“Agita”
Statewide programme created in December 1996 by the São Paulo State Health Secretariat and run by the CELAFISCS research centre, promoting 30 minutes of moderate activity on most days to the state's 34-37 million people through mass 'mega-events', hundreds of partner organisations and free media. It inspired Agita Brasil and the global Agita Mundo network.
- Years
- 1996
- Country
- Brazil
- Topic
- Physical activity
- Asks people to
- Start
- Strategy
- Multi level communitySimple instruction
- Channel
- EventsSchool
- Audience
- AdultsOlder adultsYouthStudents, workers and older people across São Paulo State.
Evidence
ObservationalPositive
Repeated state surveys using IPAQ (2002, 2003, 2006, 2008): people doing no physical activity fell from 9.6% to 2.7% and those below 150 min/week from 43.7% to 11.6%, mainly through walking and moderate activity; authors attribute part of the trend to Agita (Matsudo et al. 2010). Earlier survey of 645 people: 55.7% had heard of Agita and 23.1% of those knew the main message; being sedentary was less common among those who knew it (7.1% vs 13.1%) (Matsudo et al. 2002). Evaluations were run by the programme's own team and have no comparison population.
Sponsor (who paid)
- Secretaria de Estado da Saúde de São Paulo Foreign government, creator and funder
- CELAFISCS (Centro de Estudos do Laboratório de Aptidão Física de São Caetano do Sul) Academic, coordinator
Credits (who made it)
- Victor Matsudo Individual, 1996- source
Sources
- Matsudo VK et al. Time trends in physical activity in the state of São Paulo, Brazil: 2002-2008. Med Sci Sports Exerc 2010;42(12):2231-6 evaluation · 2010 · DOI 10.1249/MSS.0b013e3181e1fe8e · PMID 20404769
- Matsudo V et al. Promotion of physical activity in a developing country: the Agita São Paulo experience. Public Health Nutr 2002;5(1A):253-61 evaluation · 2002 · DOI 10.1079/phn2001301 · PMID 12027292
- Matsudo SM et al. The Agita São Paulo Program as a model for using physical activity to promote health. Rev Panam Salud Publica 2003;14(4):265-72 history · 2003 · DOI 10.1590/s1020-49892003000900007 · PMID 14662077
- Ferreira MS et al. [Physical activity based on the new health promotion perspective: contradictions of an institutional program]. Cien Saude Colet 2011;16 Suppl 1:865-72 reference · 2011 · DOI 10.1590/s1413-81232011000700018 · PMID 21503434
- Agência FAPESP: Saúde é o que interessa (13 April 2007) news · 2007
Research notes
Creation in December 1996 by the State Health Secretariat and 350 partners (2007) from Agência FAPESP (fetched). Papers read as PubMed abstracts. Ferreira 2011 is a critique listed from PubMed summary only. Current status not checked; endYear left out.
Record cases/agita-sao-paulo.json, updated 2026-10-23· Link to this campaign