▶Videoyoutube.comOne Pill Can Kill – Alaska
“One Pill Can Kill”
Statewide fentanyl awareness campaign (US-AK) launched 6 May 2024 by U.S. Sen. Dan Sullivan and Gov. Mike Dunleavy with the Alaska Department of Health, Attorney General and Department of Public Safety after a record 2023 overdose toll, using PSAs on local TV, radio and online, a community toolkit, and events in schools and community centers.
- Years
- 2024–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognizeSeek help
- Strategy
- Fear appealPolicy pairedTestimonialTrusted messenger
- Channel
- EventsRadioSchoolSocial (organic)TV
- Audience
- General publicParentsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Office of U.S. Senator Dan Sullivan Federal government, creator; toolkit and PSA
- State of Alaska (Office of the Governor; Departments of Health, Law, Public Safety) State local government, co-launcher and partner
- Alaska opioid settlement funds Settlement funded, partial funder (per Alaska Public Media)
Credits (who made it)
Not recorded yet.
Executions (individual ads)
Related campaigns
- One Pill Can Kill 2021–now
- One Pill Can Kill (Arkansas Attorney General) 2024–now
Sources
- Sen. Sullivan: Senator Sullivan and Governor Dunleavy Introduce Alaska Fentanyl Awareness Campaign sponsor · 2024
- Sen. Sullivan: One Pill Can Kill campaign page sponsor
- Alaska Public Media: Alaska officials announce 'One Pill Can Kill' campaign to address fentanyl crisis news · 2024
- One Pill Can Kill - Alaska digital toolkit (PDF) sponsor · 2024
Research notes
US-AK. Discovered 2026-10-22 for #17. Settlement funding: Alaska Public Media says the effort is funded 'partly' from a $58 million settlement with pharmaceutical companies; the Sullivan release does not mention funding and Alaska Beacon/other coverage was not fetched, so treat as single-source. The execution is the YouTube upload the Senator's channel titles as the campaign launch (June 2024); the campaign page embeds 'Senator Sullivan's One Pill Can Kill public service announcement' but the embed did not resolve in curl, so whether WNt3BgHTdKE is that PSA is unconfirmed. No agency credited. Governor's office also issues yearly Fentanyl Prevention and Awareness Day proclamations (2025, 2026).
Record cases/ak-one-pill-can-kill-alaska.json, updated 2026-10-22· Link to this campaign