Wake Up to Sleep
Month-long online push in 2013 by the American Sleep Apnea Association and CPAP maker ResMed, building to Sleep Apnea Awareness Day on April 18. It ran a Twitter chat and an online discussion and invited people with sleep apnoea to send short videos, released as a 'Faces of Sleep Apnea' compilation.
- Years
- 2013
- Country
- United States
- Topic
- Sleep
- Asks people to
- RecognizeSeek help
- Strategy
- TestimonialUser generated content
- Channel
- Social (organic)Website
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
Sponsor (who paid)
- American Sleep Apnea Association NGO
- ResMed Industry
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Created 2026-10-24 by an AI research pass for #103 (A1); not reviewed by a person. Campaign site wakeuptosleep.com was not opened; it is likely gone. Whether it ran beyond 2013 is unknown. The press release's claim that sleep apnoea affects one in five Americans was not used on the card. To verify: dates 13 March to 18 April 2013.
Record cases/asaa-resmed-wake-up-to-sleep.json, updated 2026-10-24· Link to this campaign